Social Media Marketing Course Overview
Build a Social Media Marketing Campaign
In this Social Media Marketing course, develop an extensive social media strategy, planning paid and organic efforts across multiple social media platforms.
Create Engaging Posts
Learn how to target the relevant audience with engaging advertisements that drive traffic.
Evaluate Campaign Performance
Test and analyze campaign performance using industry techniques to ensure you're optimizing your social media strategy.
Earn a BrainStation Social Media Marketing Certificate
When you complete social media marketing courses, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Social Media Marketing Tools
Facebook Business Manager
Your Final Social Media Marketing Project
To earn your Social Media Marketing certificate, you will develop a social media strategy, complete with a clear plan and success metrics. The strategy will outline ad copy, targeting and demographics, and demonstrate a deep understanding of performance driven social media marketing.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Senior Data Scientist at Squarespace
Lead Product Designer at Headspace
Senior Product Manager at The New York Times
Sharmeen Browarek Chapp
Vice President of Community at Twitch
VP, Brand & Integrated Marketing at Refinery29
VP of Digital & Cybersecurity Solutions at Mastercard
UX Design Lead at Google
VP, Digital Strategy & Product at Chipotle
Co-founder and CEO at Wealthsimple
GM & VP of Product at Shopify
Head of Industry at Facebook
Vice President at AWS
Head of Business Marketing, North America at Twitter
VP of Product Innovation at Verizon
ECD at Wealthsimple
CEO at Hootsuite
Head, Shaping the Future of Media at World Economic Forum
Head of EMEA at Shopify Plus
VP of Marketing at Chief
Chief Design Officer at Airbnb
Vice President & Head of Harry's Labs
Head of Marketing at Google
Chief Talent Officer at Shopify
Chief Product Officer at Ellevest
Head of Remote at GitLab
SVP, Data Science and Engineering at Shopify
Interested in what a typical day looks like?
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
Do you cover paid or organic social media marketing?
In BrainStation’s Social Media Marketing course, you’ll develop an extensive social media strategy, planning paid and organic efforts across multiple social media platforms.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for social media training, with a range of flexible plans and scholarship opportunities.
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning social media and content marketing more accessible.
- Monthly payment installments
Are there any prerequisites for this Social Media Marketing course?
BrainStation’s Social Media Marketing course was created for those who would like to use social media but have not done so yet, as well as professionals who have experience with digital marketing, but are looking to get a better understanding of social media marketing channels. There are no prerequisites for this course.
What kind of backgrounds do people have that take this course?
By enrolling in the Social Media Marketing course, you can expect to learn from Instructors experienced in the field, and collaborate with like-minded, ambitious professionals keen to boost their marketing and social media skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds will vary, but can include those looking to update their social media marketing skills, entrepreneurs who want to learn how to market their brands, and sales professionals hoping to work more cross-functionally with their team.
What social media marketing tools do we learn?
Throughout the Social Media Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Facebook Business Manager, Instagram, LinkedIn, Hootsuite, and more, to help you build a cohesive social media marketing campaign.