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marketing

Certificate (London)

Social Media Marketing

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PROFESSIONAL CERTIFICATION

Social Media Marketing Course London

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your marketing career with essential social media marketing skills. Build a social media strategy tailored to your target audience, on the social media platforms they use.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

January 17

6:30 pm - 9:30 pm EST

Enrol Now

Limited Capacity

Find a class that fits your schedule.

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Learn Social Media Marketing

Social media has emerged as one of the top digital marketing channels for all brands. Customers go to the top social media platforms to search for purchase inspiration, explore different social media content, and engage in conversations. In BrainStation’s live Social Media Marketing course, learn to understand your customers and build a tailored social media strategy. Evaluate and choose your social platforms, define your social media content strategy, and leverage social media advertising opportunities across paid and organic channels to build brand awareness and a social community.

Learn Social Media Marketing

Online classroom. Live and expert-led.

Build Social Media Management Skills

Ideal for learners looking to upskill.

Get Ready for Social Media Jobs

Build an interview-ready social media portfolio project.

Social Media Certification

Earn a BrainStation Social Media Marketing Certificate.

Social Media Marketing Courses

Ready to get started learning social media marketing? Take BrainStation’s Social Media Manager courses online or in-person at any of BrainStation’s campuses. See below for our list of upcoming courses in social media management.

First Class Last Class # of Classes Class Times
January 17 March 1 March 1 7 Tuesdays 11:30pm - 2:30am GMT Enrol Now
March 22 May 4 May 4 7 Wednesdays 11:30pm - 2:30am GMT Enrol Now
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This Course is Offered Online in New York

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This Course is Offered Online in Miami

Campus classroom preparing for class

This Course is Offered Online in London

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This Course is Offered Online in Toronto

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This Course is Offered Online in Vancouver

Unit 1

Social Media Strategy

Digital marketing is about strategically connecting people with information, products or services that make life easier or solve problems. Social media marketing is a hyper-relevant way to achieve this in today’s economy. The first unit of BrainStation’s Social Media Marketing course is designed to build your marketing skills and knowledge, preparing you for more advanced topics ahead. Learn about social media planning, understand your customers, and explore content strategy for social media.

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Key Skills:
Customer Segmentation
User Personas
Customer Journey Mapping
Social Content Strategy
Social Media Listening

Learn Digital Marketing

Digital marketing is truly a diverse field. Learn about essential marketing concepts including digital marketing strategy fundamentals, branding, metrics in digital marketing, and more.

Social Listening

Marketing success is predicated on understanding your customers. Uncover critical insights through social media listening, customer journey mapping, user personas, and exploring segmentation variables.

Social Media Content Strategy

Successful social media content can look very different between social platforms. Learn how to approach your content strategy for social media by exploring universal ideas like a social media content calendar that help to structure and define the types of social media content you create.

Unit 2

Social Media Platforms

Social media is a diverse and nuanced landscape with different social platforms, features, communities, and content requirements. In the next unit of this Social Media Manager course, you’ll explore key social media platforms and better understand where to focus your efforts, how to connect with a platform’s audience, and how to leverage platform features and paid media to support growth.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Snapchat
  • Pinterest
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Key Skills:
Social Platform Selection
Social Media Content Development
Social Media Advertising
Custom Audiences
Social Media Metrics

Social Media Marketing Platforms

Dive into the top social media platforms, learning best practises, social content considerations, key metrics and more. Explore commonalities between social platforms such as pixel marketing, and communities, and unlock the ability to leverage a suite of social media platforms for your unique marketing strategy.

Learn Social Media Advertising

Leverage the power of paid media on social platforms to target and capture custom audiences as part of your marketing strategy. Learn to analyse advertisements, apply core concepts, practise creating ads, and interact with platforms such as Facebook Ads Manager.

Unit 3

Social Media Engagement

Developing a social media presence is only part of an effective social media strategy. To see lasting benefits, brands need to find ways to continuously grow and engage their audiences. In the final unit of this social media management course, you’ll learn about influencer marketing, community management, and customer service in social media. Build awareness around changes to social platforms, new technologies, and regulations to inform strategic efforts and growth into the future.

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Key Skills:
Influencer Marketing
Community Management
Social Media Planning & Strategy

Explore Influencer Marketing

Learn how to get started with influencer marketing by understanding the benefits and risks, how to identify the right social media influencers, and more.

Community Management on Social Media

Nurture and grow your following by exploring social media customer service and community management in social media. Learn about Reddit and Quora as potential distribution channels to increase your presence and grow your audience.

Social Media Trends

Social media is constantly changing. Stay ahead of the curve by building awareness of new dynamics such as artificial intelligence, chatbots, legislation, and more.

Social Media Marketing Course Instructors

Instructors in BrainStation’s social media courses are experienced digital marketing professionals who work at the world's most innovative companies. You’ll learn from experts in their field with years of marketing experience, ensuring that you're learning the most up-to-date and practical skills companies around the world need.

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Industry-Led Social Media Training

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build a Social Media Portfolio

Showcase everything you’ve learned with a real-world Social Media Manager portfolio project for a brand of your choosing. In each week of the Social Media Manager course, you’ll be provided with clear steps to iteratively develop your final project. By the end of the course, you will have created a social media marketing strategy that highlights user personas, social media platform selection, sample social media content ideas, and key marketing metrics, all of which will be ready to be added to your social media marketing portfolio.

project screenshots

View Tuition, Financing Options, and More in the Course Package

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Social Media Marketing Certification

Upon completing BrainStation's Social Media Marketing course, you’ll receive an industry-recognised professional social media marketing certificate to share with your network and showcase all that you’ve learned. BrainStation social media certificates are formatted for sharing on LinkedIn.

Google map of location surrounding 55-57 Rivington Street, London, EC2A 3QA, UK

Location

Learn in the Center of London

Based in the tech district of Shoreditch, BrainStation is at the heart of London's digital scene, surrounded by the most cutting-edge companies in the city. In addition to courses, BrainStation London offers training sessions, industry events, expert panel discussions, and more.

BrainStation London
55-57 Rivington Street, London, EC2A 3QA, UK

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Kelsey Rizzo

Kelsey Rizzo

Social Media Specialist at Nike

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing Certificate Course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial
Lauren Marshall

Lauren Marshall

The best thing about BrainStation courses in my opinion (I have previously taken the Digital Marketing course as well) is the hands on approach they take to teaching the content and having industry professionals as their instructors. Having to apply the concepts throughout the course while learning about real life examples has really aided me in understanding the concepts and being able to put these into action.

Join our growing community of 15,000+ alumni.

Social Media Certification FAQs

Social Media Marketing 101

What Can I Learn in a Social Media Marketing Course?

BrainStation's Social Media Marketing course begins by establishing your foundations in social media strategy and digital marketing more generally. It then explores how to leverage different marketing techniques, platforms, and social media advertising to grow and engage your audiences online. The course covers the basics of using social media as one of your key digital marketing channels.

BrainStation's Social Media Marketing course helps students understand how social listening, customer segmentation and customer journey mapping, building user personas, and developing content marketing strategy fit together to form the basis of social campaigns.

Next, the Social Media Marketing course explores the unique features of different social platforms, helping you understand where to direct your marketing efforts and paid social advertising budget. Finally, you'll learn how to build loyal communities and identify industry trends that could prove relevant.

A good social media marketing certificate programme should also be immersive and project-based, allowing you to build a portfolio of completed social media marketing projects by the time you complete the course.

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