Digital Marketing Course Overview
Create a Comprehensive Digital Marketing Strategy
In this Digital Marketing course, develop a holistic digital marketing strategy, incorporating social media, search, and email marketing.
Implement Effective Search and Social Campaigns
Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.
Define and Measure Key Performance Indicators
Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.
Earn a BrainStation Digital Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Digital Marketing Tools
Google Search Console
Your Final Digital Marketing Project
Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
ECD at Wealthsimple
VP, Brand & Integrated Marketing at Refinery29
Head of Marketing at Google
Chief Product Officer at Ellevest
VP of Marketing at Chief
Senior Product Manager at The New York Times
Senior Data Scientist at Squarespace
Head, Shaping the Future of Media at World Economic Forum
SVP, Data Science and Engineering at Shopify
VP, Digital Strategy & Product at Chipotle
Co-founder and CEO at Wealthsimple
Head of EMEA at Shopify Plus
GM & VP of Product at Shopify
Interested in what a typical day looks like?
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Frequently Asked Questions
How advanced is the Digital Marketing Certificate Course?
The online Digital Marketing course will give you an in-depth overview of essential digital marketing skills to help you get started in email marketing, paid social, Google Ads, SEO, and more. While extensive, the Digital Marketing course can be considered beginner-friendly.
Will I earn a Digital Marketing Certificate from this course?
Yes, when you complete the course, you will earn your Digital Marketing certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.
What payment options do you offer?
BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities.
Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning digital marketing more accessible.
- Monthly payment installments
Are there any prerequisites for this digital marketing course?
BrainStation’s Digital Marketing course was created for those who are new to digital marketing or have experience with one aspect of marketing and are looking to learn new channels and techniques. There are no prerequisites for this course as it’s suitable for those looking to brush up on their digital marketing skills or professionals who want to dive into something brand new.
What kind of backgrounds do people have that take this course?
By enrolling in the Digital Marketing course, you can expect to learn from Instructors experienced in the field, and to collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.
From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.
Professional backgrounds vary and may include those who already work in marketing looking to update their skills, entrepreneurs who want to learn how to market their brands, and sales professionals who want to better understand digital marketing to work cross-functionally with their team.
What digital marketing tools do we learn?
Throughout the Digital Marketing course, you will learn to work with tools that help you become a more efficient and effective digital marketer.
You’ll get hands-on experience with Google Ads, Google Analytics, Google Search Console, and more, to help you build a cohesive paid or organic campaign.
What kind of jobs with this course get me?
The following roles draw heavily on digital marketing and can be entry-level or more senior-level positions:
- Demand Generation Specialist
- Growth Marketer
- Digital Marketing Specialist
- Product Marketer
- Brand Marketer
- PPC Specialist
- Email Marketing Specialist
Any company advertising its products and services will have a dynamic marketing team that you’ll be able to effectively contribute to.
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