Digital Marketing Certificate Course
Part-Time
View the Digital Marketing course package for pricing and curriculum details.
Digital Marketing Course Overview
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Create a Comprehensive Digital Marketing Strategy
In this Digital Marketing course, develop a holistic digital marketing strategy, incorporating social media, search, and email marketing.
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Implement Effective Search and Social Campaigns
Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.
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Define and Measure Key Performance Indicators
Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.
Earn a BrainStation Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Industry Tools
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Google Ads
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Google Analytics
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Google Search Console
Your Final Project
Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.
What You'll Learn
Brand Strategy
By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.
Search Marketing
Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.
Social Media
Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.
Email Marketing
Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.
Analytics
Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.
Interested in what a typical day looks like?
The BrainStation Experience
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Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
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Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
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Leverage Synapse
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
Max Smillie
Regional Community Lead at 
"The highlight was definitely the people. The instructors are really down-to-earth, I met some new people, and it felt like a family. The people who are in the classes are all working to better themselves and are real go-getters, I think that's what makes the class so special."
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
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