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marketing

Certificate (New York)

Social Media Marketing

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Professional Certificate

Social Media Marketing Course NYC

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your marketing career with essential social media marketing skills. Build a social media strategy tailored to your customers, on the platforms they use.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

November 1

6:30 PM - 9:30 PMEDT

Enroll Now

Limited Capacity

Find a class that fits your schedule.

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Learn Social Media Marketing Live, Led by Experienced Marketing Leaders

Social media has emerged as a critical marketing channel for all brands. It’s where customers search for purchase inspiration, consume new and novel content, and engage in conversations. In this live course, learn to understand your customers and build a tailored social media strategy. Evaluate and choose your platforms, define your content strategy, and leverage paid and organic channels to promote a brand and build a community.

Format

Online classroom. Live and expert-led.

Skill Level

Ideal for learners looking to upskill.

Real Outcomes

Build an interview-ready portfolio project.

Professional Certificate

Earn a BrainStation Social Media Marketing Certificate.

Upcoming Course Dates & Campuses

Due to COVID-19, some courses are currently being held online.

First Class Last Class # of Classes Class Times
November 1 December 13 December 13 7 Mondays 6:30pm - 9:30pm EDT Enroll Now
January 19 March 23 March 23 10 Wednesdays 6:30pm - 9:30pm EST Enroll Now
January 19 March 23 March 23 10 Wednesdays 9:30pm - 12:30am EST Enroll Now
Campus classroom preparing for class

New York

Due to COVID-19, New York courses are currently being held online.

Campus classroom preparing for class

This Course is Offered Online in Miami

Campus classroom preparing for class

This Course is Offered Online in London

Campus classroom preparing for class

This Course is Offered Online in Toronto

Campus classroom preparing for class

This Course is Offered Online in Vancouver

UNIT 1

Social Media Strategy & Foundations

Marketing is about strategically connecting people with value: information, products or services that make life easier or solve problems. Social media marketing is a hyper-relevant way to achieve this in today’s economy. Jump into the first unit of this course and build a strong marketing foundation, preparing you for more advanced topics ahead. Learn about planning, understand your customers, and explore content strategy for social media.

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KEY SKILLS:
Customer Segmentation
User Personas
Customer Journey Mapping
Social Content Strategy

Build Strong Marketing Foundations

Marketing is truly a diverse field. Learn about essential marketing concepts including strategy fundamentals, branding, metrics and more.

Analyze & Understand Your Customers

Marketing success is predicated on understanding your customers. Uncover critical insights through customer journeys, building personas, and exploring segmentation variables.

Explore Social Media Content Strategy

Successful content can look very different between platforms. Learn how to approach your content strategy by exploring universal ideas that help to structure and define your social media content efforts.

UNIT 2

Exploring Social Platforms

Social media is a diverse and nuanced landscape with different platforms, features, communities, and content requirements. As the largest unit in this course, you’ll explore key social media platforms and better understand where to focus your efforts, how to connect with a platform’s audience, and how to leverage platform features and paid media to support growth.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Snapchat
  • Pinterest
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KEY SKILLS:
Platform Selection
Content Development
Social Media Advertising
Custom Audiences

Explore Social Media Platforms

Dive into major social media platforms, learning best practices, content conderations, key metrics and more. Explore commonalities between platforms such as pixel marketing, and communities, and unlock the ability to leverage a suite of social media platforms for your unique marketing strategy.

Learn Social Media Advertising

Leverage the power of paid media on social platforms to target and capture custom audiences as part of your marketing strategy. Learn to analyze advertisements, apply core concepts, practice creating ads, and interact with platforms such as Facebook Ads Manager.

UNIT 3

Growth & Engagement

Developing a social media presence is only part of an effective social media strategy. To see lasting benefits, individuals and brands need to find ways to continuously grow and engage their audiences. In the final unit of the course, build a well-rounded understanding of social media by learning about influencer marketing, community management and social media customer service. Build awareness around changes to platforms, new technologies, and regulations to inform strategic efforts and growth into the future.

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KEY SKILLS:
Influencer Marketing
Community Management
Social Media Planning & Strategy

Explore Influencer Marketing

Learn how to get started with influencer marketing by understanding the benefits and risks, how to identify the right influencers, and more.

Build Loyal Communities

Nurture and grow your following by exploring social media customer service and community management. Learn about Reddit and Quora as potential distribution channels to increase your presence and grow your audience.

Understand Industry Trends

Social media is constantly changing nearly every day. Stay ahead of the curve through building awareness of new dynamics such as artificial intelligence, chatbots, legislation and more.

Taught by Experienced Industry Experts

BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Built With Experts From The World's Most Innovative Companies

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build & Showcase Your Social Media Portfolio Project

Showcase everything you’ve learned with a real-world portfolio project for a brand of your choosing. Each class, you’ll be provided with clear steps to iteratively develop your final project. By the end of the course, you will have created a social media strategy that highlights user personas, platform selection, sample content and key metrics, all of which will be ready to be added to your portfolio.

project screenshots

View Tuition, Financing Options, and More in the Program Package

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Earn a BrainStation Social Media Marketing Certificate

Upon completing BrainStation’s Social Media Marketing Course, you’ll receive an industry-recognized professional certificate to share with your network and showcase all that you’ve learned. BrainStation certificates are formatted for sharing on LinkedIn.

Map of the surrounding area Map of the surrounding area

Location

Learn in the Center of NYC

Located in the heart of the tech & retail district of SoHo Manhattan, BrainStation is at the center of New York’s cultural and tech scene, surrounded by the best tech companies in NYC. In addition to courses, BrainStation New York offers training sessions, industry events, expert panel discussions, and more.

503 Broadway, Soho, New York, NY, 10012

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Kelsey Rizzo

Kelsey Rizzo

Social Media Coordinator at Major League Baseball (MLB)

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing Certificate Course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial
Lauren Marshall

Lauren Marshall

The best thing about BrainStation courses in my opinion (I have previously taken the Digital Marketing course as well) is the hands on approach they take to teaching the content and having industry professionals as their instructors. Having to apply the concepts throughout the course while learning about real life examples has really aided me in understanding the concepts and being able to put these into action.

Join our growing community of 15,000+ alumni.

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