SEO/SEM & Analytics Course


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Flexible Learning Options


10 Weeks


5 Weeks


1 Week

  • Trusted & Proven

    We've trained individuals from the world's industry-leading companies, including Uber, Telus, Google, Estee Lauder and American Express.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Perform Keyword Research & Competitive Analysis to find out ways to optimize a website’s searchability.
  • Google Ranking Factors Learn what Google takes into account when displaying search results.
  • Backlink Analysis Key SEO practices to maximize a website’s ranking in organic search results.
  • SEM The foundations of building a Search Engine Optimization strategy.
  • Google AdWords Create and monitor SEM campaigns using the platform’s main features.
  • Tracking & Measurement Setup trackable campaigns and evaluate their performance.
  • SEO Auditing Perform Keyword Research & Competitive Analysis to find out ways to optimize a website’s searchability.
  • Google Ranking Factors Learn what Google takes into account when displaying search results.

Is This Course For Me?

The part-time course hones in on the SEO/SEM & Analytics component of the Digital Marketing course, and is ideal for those looking for a more in-depth understanding of Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

This course is ideal if you're currently in a marketing-related role, a Developer working with a Digital Marketer, or simply interested in how SEO/SEM & Analytics. You will gain the ability to develop the expertise necessary to apply to real-world projects, whether for personal or business.

The hands-on, group-based learning approach allows students to take each lesson's learnings and apply it to build out a final project featuring a comprehensive strategy. Students then leave the course with a takeaway showcasing their newfound skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

BrainStation has a team of very knowledgeable instructors who also work in companies like Herschel, Unbounce and Mobify (among others) that are a pleasure and privilege to work with.

Hilton, SEO/SEM & Analytics Alumni

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

Learning Portal

Goal Setting

Before diving into course content, students are given the opportunity to set goals and define what they hope to achieve as a result of taking the course. Educators take this information and work with students to ensure they remain on track throughout the duration of the course.

Access to Course Content

Students can access course content at any time through the BrainStation Learning Portal to review past lectures and prepare for upcoming classes. This accessibility allows students to leverage the flipped classroom model and continually build on their new knowledge or revisit concepts outside of the classroom.


Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.