Learn from experienced Marketers
Develop skills with hands-on experience
Build lasting industry connections
Drive Web Traffic and Optimize Your Ad Spend
Develop a Search Engine Marketing Strategy
Use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Adwords to ensure maximum returns.
Master Industry Tools
Your Final Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation.
What You'll Learn
Search Engine Optimization
Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.
Search Engine Marketing
Learn to leverage Google’s AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.
Interested in what a typical day or Capstone Project looks like?
A state-of-the-art learning studio
Our 5,000 square-foot learning studio in New York was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
In the heart of New York
Overlooking SoHo from a penthouse location, the BrainStation studio is a unique tech community hub in the city that never sleeps, with immersive corporate training sessions, industry events, expert panel discussions, and more.
With our very own coffee
Stay caffeinated at Quantum Coffee, our very own private coffee counter.
View the Campusto see our space.
“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”
Founder & CEO, Brainstation
The BrainStation Experience
Learn cutting-edge techniques
Taught by experienced New York instructors you will learn the most in-demand concepts, skills and tools.
Gain hands-on experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation’s intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What People are Saying
“I took this course to further my business’ presence online, simply because I couldn’t afford to hire someone to do it. Immediately after the first week I began to see tangible benefits from the course.”
Steven, Course Report
“I would highly recommend this course to anyone wanting to 'up their game' in SEO and SEM. The BrainStation community is one I am proud to be a part of.”
Annika, Course Report
“This course is very useful for anyone looking to use Google as a means to get your business or website out there.”
Will, Course Report
“I knew that amping up my skills was no longer a choice if I wanted to stay competitive, and this course allows you to get hands-on experience — after a couple of months I feel more confident as a digital marketer.”
Jimmy, Course Report
“The course curriculum was exactly what I needed to have a thorough understanding of SEO/SEM and analytics, but most importantly, how to apply that knowledge to real-life examples.”
Faten, Course Report
“I came into this course with a serious goal: I wanted the confidence to use SEO and SEM to assist a client with a project. After I completed the course, I can proudly say I achieved this goal.”
Lucy-Kate, Course Report
“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”
Invest in Your Career
We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.
- 1 Full Payment
- 3 Monthly Installments
- 6 Monthly Installments
Learn in the center of New York
Located in SoHo, our 5,000 square-foot New York campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.