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SEO/SEM & Analytics Course

Sign up to learn about course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Course Overview

Advance your career with Digital Marketing skills

BrainStation's SEO/SEM/Analytics course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth. Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.

What You'll Accomplish

Gain Search Engine Marketing Experience

You will build and develop a comprehensive SEM plan for a brand of your choosing, using SEO and PPC strategies.

Learn How to Increase Web Traffic

Create and measure targeted search marketing ad campaigns that drive traffic and lead generation.

Develop a Standout Portfolio

Work on a portfolio project that demonstrates your new skills.

Work with Industry Leaders

Get immediate feedback and guidance from Instructors who work in the industry.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google’s AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Interested in what a typical day or Capstone Project looks like?

A state-of-the-art learning studio In the center of it all With our very own coffee

A state-of-the-art learning studio

Our 5,000 square-foot learning studio was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the center of it all

Overlooking SoHo from a penthouse location, the BrainStation studio is a unique tech community hub in the city that never sleeps, with immersive corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffee

Stay caffeinated at Quantum Coffee, our very own private coffee counter.

View the Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

How You'll Learn

Learn cutting-edge techniques

Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage the Learning Portal

Use BrainStation’s intuitive, custom-built Learning Portal to access course content, as well as additional quizzes, challenges, and resources.

Your Final Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation.

What People are Saying

“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Learn in the center of it all

Located in SoHo, our 5,000 square-foot campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

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