SEO/SEM & Analytics Course


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  • Develop a comprehensive understanding of how search engines and web analytics work

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Learn how to implement key SEO/SEM & web analytics tactics and strategies

    Learn from experts who bring their real-world experience to every class.

  • Gain hands-on experience working with and drawing insights from SEO/SEM & Analytics tools

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Build a comprehensive SEO/SEM & Analytics strategy that is ready to be implemented

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options


10 Weeks


5 Weeks


1 Week

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Perform Keyword Research & Competitive Analysis to find out ways to optimize a website’s searchability.
  • Google Ranking Factors Learn what Google takes into account when displaying search results.
  • Backlink Analysis Key SEO practices to maximize a website’s ranking in organic search results.
  • SEM The foundations of building a Search Engine Optimization strategy.
  • Google AdWords Create and monitor SEM campaigns using the platform’s main features.
  • Tracking & Measurement Setup trackable campaigns and evaluate their performance.
  • SEO Auditing Perform Keyword Research & Competitive Analysis to find out ways to optimize a website’s searchability.
  • Google Ranking Factors Learn what Google takes into account when displaying search results.

Is This Course For Me?

The part-time course hones in on the SEO/SEM & Analytics component of the Digital Marketing course, and is ideal for those looking for a more in-depth understanding of Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

This course is ideal if you're currently in a marketing-related role, a Developer working with a Digital Marketer, or simply interested in how SEO/SEM & Analytics. You will gain the ability to develop the expertise necessary to apply to real-world projects, whether for personal or business.

The hands-on, group-based learning approach allows students to take each lesson's learnings and apply it to build out a final project featuring a comprehensive strategy. Students then leave the course with a takeaway showcasing their newfound skills.

“I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.”


SEO/SEM & Analytics Alumni

Learning Portal

Goal Setting

Before diving into the SEO, SEM & Analytics course, students will outline their goals for the course and what they hope to achieve. Throughout the duration of the course, our Educators use these goals as a guide to ensure students are on track and receiving support where needed.

Access to Learning Content

All SEO, SEM & Analytics students have access to the course material through the BrainStation Learning Portal, providing students with an opportunity to review concepts taught in class, reference SEO/SEM & Analytics topics when building out their final project, and acts as a resource where they can reference content post-graduation.


The BrainStation Learning Portal provides students with an opportunity to assess their comprehension of the key Digital Marketing concepts they’ve been introduced to. This provides valuable insight to Educators who can provide support and tailor their content to students’ needs.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO


Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

New York City Campus

503 Broadway, Penthouse
New York City, NY 10012

+1 (800) 903-5159