SEO/SEM & Analytics Course

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What you’ll learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing with Keyword Research & Competitive Analysis
  • Core SEO Principles and Google Ranking Factors
  • How to perform a Back Link Analysis and develop Link Building strategies
  • SEM: Key principles
  • How to navigate and build SEM campaigns in Google AdWords
  • Tracking Implementation & Measurement Configuration in Google Analytics

“BrainStation has a team of very knowledgeable instructors who also work in companies like Herschel, Unbounce and Mobify (among others) that are a pleasure and privilege to work with.”

Hilton Santos, SEO/SEM & Analytics

Is this course for me?

The part-time course hones in on the SEO/SEM & Analytics component of the Digital Marketing course, and is ideal for those looking for a more in-depth understanding of Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google Adwords, and Search Engine Optimization (SEO).

If you're currently in a marketing-related role, you're a Developer working with a Digital Marketer, or simply interested in how SEO/SEM & Analytics can help build brand awareness, this course gives students the ability to develop the expertise necessary to apply to real-world projects, whether for personal or business.

The hands-on, group-based learning approach allows students to take each lesson's learnings and apply it to build out a final project featuring a comprehensive strategy. Students then leave the course with a takeaway showcasing their newfound skills.

If you have any questions about whether or not this course is for you, please contact us and we’d be happy to help.

Our Educators

BrainStation's Educators come from world class digital companies like:

Part of a team?

BrainStation For Teams offers benefits and convenience for organizations looking to provide training for multiple team members. Organizations can use BrainStation For Teams to enable team members to boost their workplace skills with access to BrainStation's full catalog including 10+ courses and dozens of weekly workshops.

Financing Options

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our admissions team today to learn about financing options and explore our range of scholarship opportunities.

Making digital education accessible is part of our core mission.


Our students come from all walks of life and experience levels. They’re our biggest fans, and here’s what they have to say about their experiences with BrainStation:

“I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.”

Ally Dwyer-Joyce

“It was exciting to have the curtain pulled aside on an area of digital marketing that had always (until now) seemed unduly complicated.”

Emma Knight


BrainStation New York

1410 Broadway New York City, NY

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