SEO/SEM & Analytics Course


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  • 30 Hours

    30 hours, with self-guided learning outside of the classroom.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

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What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Perform Keyword Research & Competitive Analysis to find out ways to optimize a website’s searchability.
  • Google Ranking Factors Learn what Google takes into account when displaying search results.
  • Backlink Analysis Key SEO practices to maximize a website’s ranking in organic search results.
  • SEM The foundations of building a Search Engine Optimization strategy.
  • Google AdWords Create and monitor SEM campaigns using the platform’s main features.
  • Tracking & Measurement Setup trackable campaigns and evaluate their performance.

Is This Course For Me?

The part-time course hones in on the SEO/SEM & Analytics component of the Digital Marketing course, and is ideal for those looking for a more in-depth understanding of Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

This course is ideal if you're currently in a marketing-related role, a Developer working with a Digital Marketer, or simply interested in how SEO/SEM & Analytics. You will gain the ability to develop the expertise necessary to apply to real-world projects, whether for personal or business.

The hands-on, group-based learning approach allows students to take each lesson's learnings and apply it to build out a final project featuring a comprehensive strategy. Students then leave the course with a takeaway showcasing their newfound skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

"BrainStation has a team of very knowledgeable instructors who also work in companies like Herschel, Unbounce and Mobify (among others) that are a pleasure and privilege to work with."

Hilton, SEO/SEM & Analytics Alumni

The BrainStation campus
The BrainStation campus

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.