SEO/SEM & Analytics Course

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What you’ll learn

Develop the fundamentals of SEO/SEM analytics.

  • SEM Principles and Intro to Google Adwords
    Keyword Research & Competitive Analysis
  • SEM Campaign Build
    Optimization Checklist & Management Template
  • Core SEO Principles and Google Ranking Factors
    SEO Site Audit
  • Intro to Google Analytics
    Tracking Implementation & Measurement Configuration
  • In-depth Data Analysis & Insight Generation
    Reporting Framework
  • Back Link Analysis and Link Building Approach

“BrainStation educators work in the industry. “Today at Herschel I was working on exactly what we’re discussing here, and this is why it’s important.” It was fantastic working side by side with analytics and AdWords wizards!”

Graeme Barker

Is this course for me?

The SEO, SEM & Analytics Course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced search engine marketing and analytics skills. As a more in-depth version of the intro segments from our Digital Marketing Course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand. The 10 week, part-time course breaks down three key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google Adwords, and Search Engine Optimization (SEO).

Throughout the 10 weeks, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills. The course is hands-on and focuses on active learning, whether it be through case study or team project work. As each segment will be covered over two full classes, students will have a solid understanding of the core fundamentals of SEO, SEM and Google Analytics – but then take it to the next level with advanced analysis, optimization and campaign management skills.

If you have any questions about whether or not this course is for you, please contact us and we’d be happy to help.

No previous knowledge needed to be successful in this course.

Our Educators

BrainStation's Educators come from world class digital companies like:

Part of a team?

BrainStation For Teams offers benefits and convenience for organizations looking to provide training for multiple team members. Organizations can use BrainStation For Teams to enable team members to boost their workplace skills with access to BrainStation's full catalog including 10+ courses and dozens of weekly workshops.

Financing Options

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our admissions team today to learn about financing options and explore our range of scholarship opportunities.

Making digital education accessible is part of our core mission.


Our students come from all walks of life and experience levels. They’re our biggest fans, and here’s what they have to say about their experiences with BrainStation:

“I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.”

Ally Dwyer-Joyce

“It was exciting to have the curtain pulled aside on an area of digital marketing that had always (until now) seemed unduly complicated.”

Emma Knight


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1410 Broadway New York City, NY

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