SEO/SEM & Analytics Course


Enroll For Spring 2018 →
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We'll send you a detailed package containing course pricing, project, and Educator details.

  • Develop a comprehensive understanding of how search engines and web analytics work

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Learn how to implement key SEO/SEM & web analytics tactics and strategies

    Learn from experts who bring their real-world experience to every class.

  • Gain hands-on experience working with and drawing insights from SEO/SEM & Analytics tools

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Build a comprehensive SEO/SEM & Analytics strategy that is ready to be implemented

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options


10 Weeks


5 Weeks


1 Week

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.
  • Backlink Analysis Overview of how to strategize and perform key SEO practices.
  • SEM The key principles involved in building out successful campaigns.
  • Google AdWords How to navigate the platform and build SEM ads.
  • Tracking & Measurement Use Google Analytics to monitor and make sense of your campaign results.
  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.

Is This Course For Me?

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

“I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.”


SEO/SEM & Analytics Alumni

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

Due to the heritage status of 460 King St W, the upper floors of the building are stair-access only - there are no elevators. Please contact us in advance regarding any accessibility questions or concerns, which we will attempt to accommodate. BrainStation also offers Online learning options.

Learning Portal

Goal Setting

Before diving into the SEO, SEM & Analytics course, students will outline their goals for the course and what they hope to achieve. Throughout the duration of the course, our Educators use these goals as a guide to ensure students are on track and receiving support where needed.

Access to Learning Content

All SEO, SEM & Analytics students have access to the course material through the BrainStation Learning Portal, providing students with an opportunity to review concepts taught in class, reference SEO/SEM & Analytics topics when building out their final project, and acts as a resource where they can reference content post-graduation.


The BrainStation Learning Portal provides students with an opportunity to assess their comprehension of the key Digital Marketing concepts they’ve been introduced to. This provides valuable insight to Educators who can provide support and tailor their content to students’ needs.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:


Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters

Priority enrollment gives you:

In learning credits to be used towards events and workshops
A guaranteed spot in the class of your choosing.

5 Weeks

Five week courses offer the same content and experience as ten week courses. Weekend sessions consist of 6 hours per class spread over 5 weeks. Weeknight sessions take place twice a week for 3 hour classes. This offering is ideal for those who wish to complete the course in under 10 weeks.

Starts Jun 18
Mondays, Wednesdays
6:30PM - 9:30PM
Priority Enrollment Deadline: Apr 27
Starts Jul 28
Every Saturday
10:00AM - 5:00PM
Priority Enrollment Deadline: May 4

1 Week

One week courses offer the same experience as five and ten week courses, but the content is taught in 7.5 hour sessions over 4 straight days. This learning opportunity works well for those looking to level up their skills quickly during their working week.

Starts Jun 4
Monday - Thursday
9:00AM - 5:00PM
Priority Enrollment Deadline: May 4

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7

+1 (800) 903-5159