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marketing

Part-Time (Toronto)

Search Engine Marketing

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Availability

Search Engine Marketing Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Drive Web Traffic and Optimize Your Ad Spend

Develop a Search Engine Marketing Strategy

Use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.

Drive Web Traffic and Lead Generation

Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.

Optimize ROI

Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.

Master Industry Tools

  • Google Ads

  • Google Analytics

  • Screaming Frog

  • Moz

Your Final Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your certificate.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google's Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Interested in what a typical day or Capstone Project looks like?

A state-of-the-art campus In the heart of Toronto With our very own coffeehouse

A state-of-the-art campus

Our 20,000 square-foot Toronto campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the heart of Toronto

Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffeehouse

Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.

View the Toronto Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

The BrainStation Experience

Learn cutting-edge techniques

Taught by experienced Toronto instructors you will learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What People are Saying

“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions

Jul
Aug
14
18
Online Live

Sundays

9:30 am - 4:30 pm ET

Aug
Sep
17
21

Saturdays

9:30 am - 4:30 pm

Nov
Dec
09
07

Saturdays

9:30 am - 4:30 pm

Enroll

Priority Enrollment ends August 16

Jul
Aug
14
18

Sundays

9:30 am - 4:30 pm ET

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Aug
Sep
17
21

Saturdays

9:30 am - 4:30 pm

Nov
Dec
09
07

Saturdays

9:30 am - 4:30 pm

Enroll

Priority Enrollment ends August 16

Jul
Aug
14
18
Online Live

Sundays

9:30 am - 4:30 pm ET

Jul
Aug
14
18
Online Live

Sundays

9:30 am - 4:30 pm ET

Jul
Aug
14
18
Online Live

Sundays

9:30 am - 4:30 pm ET

  • Toronto
  • Online Live Eastern
  • Online Live Pacific
  • Vancouver
  • New York
  • Boston
  • Chicago
Online Live

Jul 14 - Aug 18

Sundays

9:30 am - 4:30 pm ET

Enroll

Aug 17 - Sep 21

Saturdays

9:30 am - 4:30 pm

Enroll

Nov 09 - Dec 07

Saturdays

9:30 am - 4:30 pm

Priority Enrollment ends August 16

Enroll

Jul 14 - Aug 18

Sundays

9:30 am - 4:30 pm ET

Enroll

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Aug 17 - Sep 21

Saturdays

9:30 am - 4:30 pm

Enroll

Nov 09 - Dec 07

Saturdays

9:30 am - 4:30 pm

Priority Enrollment ends August 16

Enroll
Online Live

Jul 14 - Aug 18

Sundays

9:30 am - 4:30 pm ET

Enroll
Online Live

Jul 14 - Aug 18

Sundays

9:30 am - 4:30 pm ET

Enroll
Online Live

Jul 14 - Aug 18

Sundays

9:30 am - 4:30 pm ET

Enroll

Learn in the heart of Toronto

460 King Street West, Toronto, Canada

Located at King and Spadina, our 20,000 square-foot Toronto campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

Due to the heritage nature of 460 King the upper floors of the building are stair-access only (no elevators). Please contact us in advance regarding any accessibility questions or concerns for your course or program of interest. BrainStation also offers Online learning options.

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