SEO/SEM & Analytics Course

Part-Time

Enroll For Summer 2017 →
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  • 30 Hours

    30 hours, with self-guided learning outside of the classroom.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don’t just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

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What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.
  • Backlink Analysis Overview of how to strategize and perform key SEO practices.
  • SEM The key principles involved in building out successful campaigns.
  • Google AdWords How to navigate the platform and build SEM ads.
  • Tracking & Measurement Use Google Analytics to monitor and make sense of your campaign results.

Is This Course For Me?

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If have any questions about whether or not this course is for you, please contact us and we’d be happy to help.

"I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.”

Ally Dwyer-Joyce, SEO/SEM & Analytics Alumni

The BrainStation campus
The BrainStation campus

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

The BrainStation campus
The BrainStation campus

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Sessions

Weeknights

30 Hours
10 Weeks
3 hour classes
6:30PM - 9:30PM

Summer - 2017

Wednesdays - Jun 14 - Aug 16

Fall - 2017

Wednesdays - Sep 20 - Nov 22

Winter - 2018

Wednesdays - Jan 10 - Mar 14

Weekends

30 Hours
5 Weeks
6 hour classes
10:00AM - 5:00PM

Summer - 2017

Saturdays - Jun 24 - Jul 29

Fall - 2017

Saturdays - Nov 4 - Dec 2

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