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SEO/SEM & Analytics Online Course

Sign up to learn about course pricing and curriculum.

Learn from experienced Marketers

Apply skills through projects

Build lasting connections

Course Overview

Advance your career with Digital Marketing skills

BrainStation’s SEO/SEM/Analytics course is an intensive online learning experience, designed to help working professionals enhance their skills and stay competitive in today’s job market. Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately. By program’s end, you will have the skills, experience, and confidence to accelerate your career progression.

How You'll Learn

BrainStation provides an unmatched online learning experience, with a world-class, custom-built student portal, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.

Attend Live Lectures

Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.

Attend Live Lectures
Get Real-Time Feedback Get Real-Time Feedback

Get Real-Time Feedback

Get personalized feedback and guidance from Instructors with experience working in the field.

Connect with your Peers

Build real-world connections collaborating with like-minded professionals and experts from around the world.

Connect with your Peers
Leverage the Learning Portal Leverage the Learning Portal

Leverage the Learning Portal

Use BrainStation's intuitive, custom-built Learning Portal to access cutting-edge course material and content.

What You'll Accomplish

Gain Search Engine Marketing Experience

You will build and develop a comprehensive SEM plan for a brand of your choosing, using SEO and PPC strategies.

Learn How to Increase Web Traffic

Create and measure targeted search marketing ad campaigns that drive traffic and lead generation.

Develop a Standout Portfolio

Work on a portfolio project that demonstrates your new skills.

Work with Industry Leaders

Get immediate feedback and guidance from Instructors who work in the industry.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google’s AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Interested in what a typical day or Capstone Project looks like?

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

How You'll Learn

Learn cutting-edge techniques

Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage the Learning Portal

Use BrainStation’s intuitive, custom-built Learning Portal to access course content, as well as additional quizzes, challenges, and resources.

Your Final Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation.

What People are Saying

“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

3 Ways to Learn

10 Weeks

10 Weeks

One three-hour class per week for a total of 30 hours.

5 Weeks

5 Weeks

Two three-hour classes or one six-hour class per week for 30 hours.

1 Week

1 Week

Four consecutive days for a total of 30 hours of intensive instruction.

Upcoming Sessions

  1. Oct
    4
    10 Weeks

    Thursdays, 6:30 pm - 9:30 pm EST

    10 Weeks  |  3 hours per week

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