Learn from experienced Marketers
Apply skills through projects
Build lasting connections
Advance your career with Digital Marketing skills
BrainStation’s SEO/SEM/Analytics course is an intensive online learning experience, designed to help working professionals enhance their skills and stay competitive in today’s job market. Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately. By program’s end, you will have the skills, experience, and confidence to accelerate your career progression.
How You'll Learn
BrainStation provides an unmatched online learning experience, with a world-class, custom-built student portal, engaging live classes that emphasize collaboration and feedback, and comprehensive training and development resources.
Attend Live Lectures
Learn in-demand skills with engaging live lectures, and then apply them immediately, working on projects in a collaborative, online setting.
Get Real-Time Feedback
Get personalized feedback and guidance from Instructors with experience working in the field.
Connect with your Peers
Build real-world connections collaborating with like-minded professionals and experts from around the world.
Leverage the Learning Portal
Use BrainStation's intuitive, custom-built Learning Portal to access cutting-edge course material and content.
What You'll Accomplish
Gain Search Engine Marketing Experience
You will build and develop a comprehensive SEM plan for a brand of your choosing, using SEO and PPC strategies.
Learn How to Increase Web Traffic
Create and measure targeted search marketing ad campaigns that drive traffic and lead generation.
Develop a Standout Portfolio
Work on a portfolio project that demonstrates your new skills.
Work with Industry Leaders
Get immediate feedback and guidance from Instructors who work in the industry.
What You'll Learn
Search Engine Optimization
Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.
Search Engine Marketing
Learn to leverage Google’s AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.
Interested in what a typical day or Capstone Project looks like?
“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”
Founder & CEO, Brainstation
How You'll Learn
Learn cutting-edge techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.
Gain hands-on experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Leverage the Learning Portal
Use BrainStation’s intuitive, custom-built Learning Portal to access course content, as well as additional quizzes, challenges, and resources.
Your Final Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation.
What People are Saying
“I took this course to further my business’ presence online, simply because I couldn’t afford to hire someone to do it. Immediately after the first week I began to see tangible benefits from the course.”
Steven, Toronto, Course Report
“I would highly recommend this course to anyone wanting to 'up their game' in SEO and SEM. The BrainStation community is one I am proud to be a part of.”
Annika, Toronto, Course Report
“This course is very useful for anyone looking to use Google as a means to get your business or website out there.”
Will, Toronto, Course Report
“I knew that amping up my skills was no longer a choice if I wanted to stay competitive, and this course allows you to get hands-on experience — after a couple of months I feel more confident as a digital marketer.”
Jimmy, Vancouver, Course Report
“The course curriculum was exactly what I needed to have a thorough understanding of SEO/SEM and analytics, but most importantly, how to apply that knowledge to real-life examples.”
Faten, Vancouver, Course Report
“I came into this course with a serious goal: I wanted the confidence to use SEO and SEM to assist a client with a project. After I completed the course, I can proudly say I achieved this goal.”
Lucy-Kate, Vancouver, Course Report
“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”
Invest in Your Career
We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.
- 1 Full Payment
- 3 Monthly Installments
- 6 Monthly Installments
3 Ways to Learn
One three-hour class per week for a total of 30 hours.
Two three-hour classes or one six-hour class per week for 30 hours.
Four consecutive days for a total of 30 hours of intensive instruction.
Thursdays, 6:30 pm - 9:30 pm EST
10 Weeks  |  3 hours per week