SEO/SEM & Analytics Course

Part-Time

Enroll For Fall 2017 →
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The BrainStation Online Experience

Live Lectures From Industry Leaders

The Brainstation Educators are teaching live every week; this means you’ll be given the opportunity to ask questions in real-time to get the results you’re looking for.

Data-Driven Education

Educators use the BrainStation Learning Portal to architect a complete learning solution, gauging students’ comprehension and providing resources and support based on their individual results.

Guidance & Accountability

You’re a part of a digital classroom, paired up with classmates for projects and engaging with Educators in real-time creating a level of accountability ensuring you will get the most out of the course.

Hands-on Projects

BrainStation Online course projects are designed to provide you with hands-on experience and opportunites to apply what you’re learning to real-world scenarios.

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.
  • Backlink Analysis Overview of how to strategize and perform key SEO practices.
  • SEM The key principles involved in building out successful campaigns.
  • Google AdWords How to navigate the platform and build SEM ads.
  • Tracking & Measurement Use Google Analytics to monitor and make sense of your campaign results.
  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.

How You'll Learn

You’ll be learning online from a live Educator teaching you in real-time with hands-on, project-based work; it’s as close to in-person learning as it gets. The program’s curriculum is adaptive to reflect what is being used by industry experts in the real-world, tried and tested. You’ll always have access to the learning material before each lecture, giving you the opportunity to learn concepts ahead of time and ask questions to apply to the lecture.

Engaging and Collaborative Online Learning

What Makes a BrainStation Online Part-Time Course Different?

Smart peers and face-to-face collaboration create an unparalleled sense of community.

We’re constantly optimizing for student experience and curriculum quality.

We have dedicated facilitators for our Online Campus who focus on ensuring quality.

Why a Classroom instead of Self-Paced?
The answer is simple, BrainStation’s constant focus on student outcomes and learning goals.

Is This Course For Me?

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.

Ally Dwyer-Joyce, SEO/SEM & Analytics Alumni

Learning Portal

Goal Setting

Before diving into the SEO, SEM & Analytics course, students will outline their goals for the course and what they hope to achieve. Throughout the duration of the course, our Educators use these goals as a guide to ensure students are on track and receiving support where needed.

Access to Learning Content

All SEO, SEM & Analytics students have access to the course material through the BrainStation Learning Portal, providing students with an opportunity to review concepts taught in class, reference SEO/SEM & Analytics topics when building out their final project, and acts as a resource where they can reference content post-graduation.

Feedback

The BrainStation Learning Portal provides students with an opportunity to assess their comprehension of the key Digital Marketing concepts they’ve been introduced to. This provides valuable insight to Educators who can provide support and tailor their content to students’ needs.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

Mastery Based Learning

Knowledge testing is an essential component to mastering a new skill through our Mastery Based Learning Approach. Quizzes are layered throughout the program content to encourage you to reflect on new material, apply new concepts, and keep previous topics top of mind. Once submitted, our Educators can assess your comprehension of the course material and provide support where needed.

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters

Weeknights

6:30PM - 9:30PM
10 Weeks

Fall - 2017

Thursdays: Oct 5 - Dec 7