SEO/SEM & Analytics Course


Enroll For Fall 2017 →
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  • Learn From Anywhere

    Access our part-time program from the comfort of your home.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • 30 Hours

    30 hours, with self-guided learning outside of the classroom.

  • Multi-Disciplinary Community

    Learn and collaborate with like-minded classmates from different backgrounds around the world.

  • State-of-the-Art Learning

    Access to a Learning Portal that's unlike any other learning experience.

  • Scholarships

    We offer Merit-based Scholarships, as well as our Women in Tech initiative.

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The BrainStation Learning Portal
The BrainStation Learning Portal

Learning Portal

Data-driven interactions

You'll have the opportunity to provide feedback on your comprehension of course readings and assignments. This gives Educators a sense of your comfort level with the material, and they can work with you on specific knowledge gaps or topics you need further explanation on based on your responses. This makes for a learning experience that is tailored to your specific needs, ensuring you grasp the content and leave the course feeling comfortable with the material you learned over the course of the 10 weeks.

Cement your knowledge with Mastery Based Learning

Knowledge testing is an essential component to mastering a new skill through our Mastery Based Learning Approach. Quizzes are layered throughout the program content to encourage you to reflect on new material, apply new concepts, and keep previous topics top of mind. Once submitted, our Educators can assess your comprehension of the course material and provide support where needed.

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.
  • Backlink Analysis Overview of how to strategize and perform key SEO practices.
  • SEM The key principles involved in building out successful campaigns.
  • Google AdWords How to navigate the platform and build SEM ads.
  • Tracking & Measurement Use Google Analytics to monitor and make sense of your campaign results.

Is This Course For Me?

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

"I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom."

Ally Dwyer-Joyce, SEO/SEM & Analytics Alumni

BrainStation's online experience
BrainStation's online experience

The Online Experience

Learning Portal

As a BrainStation student you’ll be working out of an industry-leading Learning Portal. The digital classroom is designed to facilitate interaction between you and the live lecturer, and you will engage with your peers and Educators just as you would in an in-person classroom.

Live Help

As an online student, you'll feel supported and connected to the community while you’re learning from the comfort of your own home. Just as you would raise your hand in an in-person class, you can request assistance from educators as often as needed.

How You'll Learn

You’ll be learning online from a live Educator teaching you in real-time with hands-on, project-based work; it’s as close to in-person learning as it gets. The program’s curriculum is adaptive to reflect what is being used by industry experts in the real-world, tried and tested. You’ll always have access to the learning material before each lecture, giving you the opportunity to learn concepts ahead of time and ask questions to apply to the lecture.

The BrainStation campus
The BrainStation campus

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters


6:30PM - 9:30PM
10 Weeks

Fall - 2017

Thursdays: Sep 21 - Nov 23