SEO/SEM & Analytics Course

Part-Time

Enroll For Fall 2017 →
Get Course Package

We’ll send you course, project and Educator details.

Optional

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

  • Learn From Anywhere

    Access our part-time program from the comfort of your home.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Trusted & Proven

    We've trained individuals from the world's industry-leading companies, including Uber, Telus, Google, Estee Lauder and American Express.

  • Multi-Disciplinary Community

    Learn and collaborate with like-minded classmates from different backgrounds around the world.

  • State-of-the-Art Learning

    Access to a Learning Portal that's unlike any other learning experience.

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.
  • Backlink Analysis Overview of how to strategize and perform key SEO practices.
  • SEM The key principles involved in building out successful campaigns.
  • Google AdWords How to navigate the platform and build SEM ads.
  • Tracking & Measurement Use Google Analytics to monitor and make sense of your campaign results.
  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Understand how Google organizes search results.

Learning Portal

Goal Setting

Before diving into course content, students are given the opportunity to set goals and define what they hope to achieve as a result of taking the course. Educators take this information and work with students to ensure they remain on track throughout the duration of the course.

Access to Course Content

Students can access course content at any time through the BrainStation Learning Portal to review past lectures and prepare for upcoming classes. This accessibility allows students to leverage the flipped classroom model and continually build on their new knowledge or revisit concepts outside of the classroom.

I loved how the learning experience was hands-on at the end of each segment. It was cool to try out things on your own with support from the instructors coming around the classroom.

Ally Dwyer-Joyce, SEO/SEM & Analytics Alumni

Mastery Based Learning

Knowledge testing is an essential component to mastering a new skill through our Mastery Based Learning Approach. Quizzes are layered throughout the program content to encourage you to reflect on new material, apply new concepts, and keep previous topics top of mind. Once submitted, our Educators can assess your comprehension of the course material and provide support where needed.

Is This Course For Me?

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

How You'll Learn

You’ll be learning online from a live Educator teaching you in real-time with hands-on, project-based work; it’s as close to in-person learning as it gets. The program’s curriculum is adaptive to reflect what is being used by industry experts in the real-world, tried and tested. You’ll always have access to the learning material before each lecture, giving you the opportunity to learn concepts ahead of time and ask questions to apply to the lecture.

Live Help

You'll have access to live help during the hours of your course and can schedule time with Educators as often as needed to ensure your comprehension of all course material. Though you may be learning from the comfort of your own home, we want to ensure you feel supported and connected to the community.

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters

Weeknights

6:30PM - 9:30PM
10 Weeks

Fall - 2017

Thursdays: Oct 5 - Dec 7