SEO/SEM & Analytics Course


Enroll For Spring 2018 →
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We'll send you a detailed package containing course pricing, project, and Educator details.

  • Develop a comprehensive understanding of how search engines and web analytics work

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Learn how to implement key SEO/SEM & web analytics tactics and strategies

    Learn from experts who bring their real-world experience to every class.

  • Gain hands-on experience working with and drawing insights from SEO/SEM & Analytics tools

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Build a comprehensive SEO/SEM & Analytics strategy that is ready to be implemented

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options


10 Weeks


5 Weeks


1 Week

What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Find out how Google ranks websites in Google search.
  • Backlink Analysis Learn the key strategies used by SEO experts.
  • SEM The fundamentals of Search Engine Marketing.
  • Google AdWords Learn how to use the platform to build strategic SEM campaigns.
  • Tracking & Measurement Implement Google Analytics tracking to monitor and measure your results.
  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Find out how Google ranks websites in Google search.

Is This Course For Me?

This part-time SEO/SEM & Analytics course curriculum dives deeper into the SEO/SEM & Analytics component of the Digital Marketing course. The course is ideal for those who have a general understanding of the digital marketing landscape but want to hone in on a more specific skill to contribute to building successful strategies.

Students will learn four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will work in groups on a project, giving them the opportunity to apply each lesson’s key learnings. This hands-on, collaborative experience exposes students to real-world SEO/SEM & Analytics work, and gives them something to take away that showcases their newfound skills.

Students will leave the course armed with a solid understanding of the core fundamentals of SEO/SEM and Google Analytics, along with advanced analysis, campaign management and optimization skills.

“BrainStation educators work in the industry. “Today at Herschel I was working on exactly what we’re discussing here, and this is why it’s important.” It was fantastic working side by side with analytics and AdWords wizards!”


SEO/SEM & Analytics Alumni

The Campus

The Classroom

Enjoy learning in a beautiful, state-of-the-art classroom that will make you excited to come to class each week.

The Neighbourhood

Our campus is located in the hub between Gastown, Financial District and Downtown, just steps away from major tech companies like Mozilla Firefox, Telus, Slack and more.

Events, Socials & Workshops

Join us for an evening Speaker Series’, Fireside Chat or Panel Discussion and get inspired by Vancouver’s most influential thought-leaders.

Student Lounge

Our campus boasts a beautiful student lounge where you can spend time with classmates, grab a snack and play a game of ping-pong.

Learning Portal

Goal Setting

Before diving into the SEO, SEM & Analytics course, students will outline their goals for the course and what they hope to achieve. Throughout the duration of the course, our Educators use these goals as a guide to ensure students are on track and receiving support where needed.

Access to Learning Content

All SEO, SEM & Analytics students have access to the course material through the BrainStation Learning Portal, providing students with an opportunity to review concepts taught in class, reference SEO/SEM & Analytics topics when building out their final project, and acts as a resource where they can reference content post-graduation.


The BrainStation Learning Portal provides students with an opportunity to assess their comprehension of the key Digital Marketing concepts they’ve been introduced to. This provides valuable insight to Educators who can provide support and tailor their content to students’ needs.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:


Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters

Priority enrollment gives you:

In learning credits to be used towards events and workshops
A guaranteed spot in the class of your choosing.


10 Weeks

Weeknight courses take place for 3 hours, one night a week, over the duration of 10 weeks. Designed for individuals looking to level up their digital skills outside of their daytime commitments.

Starts Apr 3
Every Tuesday
6:30PM - 9:30PM
Limited Seats Available
Starts Jun 19
Every Tuesday
6:30PM - 9:30PM
Limited Seats Available
Starts Sep 25
Every Tuesday
6:30PM - 9:30PM
Limited Seats Available


5 Weeks

Weekend courses offer the same experience as Weeknight and Weekday courses, but the content is taught in 6 hour sessions over 5 straight Saturdays or Sundays. This offering is ideal for those that are too busy during the week to join us on campus or online.

Starts May 5
Every Saturday
10:00AM - 5:00PM
Limited Seats Available

Vancouver Campus

455 Granville Street, Suite 400
Vancouver, BC

+1 (800) 903-5159