Learn from experienced Marketers
Develop skills with hands-on experience
Build lasting industry connections
Advance your career with Digital Marketing skills
BrainStation's Search Engine Marketing course is an intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career growth. Led by Instructors with experience in the field, you will learn cutting-edge concepts and techniques, and then apply them immediately, ensuring you have the skills, experience, and confidence to succeed.
What You'll Accomplish
Gain Search Engine Marketing Experience
You will build and develop a comprehensive SEM plan for a brand of your choosing, using SEO and PPC strategies.
Learn How to Increase Web Traffic
Create and measure targeted search marketing ad campaigns that drive traffic and lead generation.
Develop a Standout Portfolio
Work on a portfolio project that demonstrates your new skills.
Work with Industry Leaders
Get immediate feedback and guidance from Instructors who work in the industry.
What You'll Learn
Search Engine Optimization
Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.
Search Engine Marketing
Learn to leverage Google’s AdWords network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.
Interested in what a typical day or Capstone Project looks like?
A state-of-the-art campus
Our 20,000 square-foot Vancouver campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
In the center of it all
Located at Granville and Pender, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training, industry events, expert panel discussions, and more.
With our very own coffeehouse
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.
View the Campusto see our space.
“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”
Founder & CEO, Brainstation
How You'll Learn
Learn cutting-edge techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.
Gain hands-on experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation’s intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
Your Final Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation.
What People are Saying
“I took this course to further my business’ presence online, simply because I couldn’t afford to hire someone to do it. Immediately after the first week I began to see tangible benefits from the course.”
Steven, Toronto, Course Report
“I would highly recommend this course to anyone wanting to 'up their game' in SEO and SEM. The BrainStation community is one I am proud to be a part of.”
Annika, Toronto, Course Report
“This course is very useful for anyone looking to use Google as a means to get your business or website out there.”
Will, Toronto, Course Report
“I knew that amping up my skills was no longer a choice if I wanted to stay competitive, and this course allows you to get hands-on experience — after a couple of months I feel more confident as a digital marketer.”
Jimmy, Vancouver, Course Report
“The course curriculum was exactly what I needed to have a thorough understanding of SEO/SEM and analytics, but most importantly, how to apply that knowledge to real-life examples.”
Faten, Vancouver, Course Report
“I came into this course with a serious goal: I wanted the confidence to use SEO and SEM to assist a client with a project. After I completed the course, I can proudly say I achieved this goal.”
Lucy-Kate, Vancouver, Course Report
“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”
Invest in Your Career
We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.
- 1 Full Payment
- 3 Monthly Installments
- 6 Monthly Installments
3 Ways to Learn
One three-hour class per week for a total of 30 hours.
Two three-hour classes or one six-hour class per week for 30 hours.
Four consecutive days for a total of 30 hours of intensive instruction.
Tue - Fri, 9:00 am - 5:00 pm
1 Week  |  32 hours
Tue, Thu, 6:30 pm - 9:30 pm
5 Weeks  |  6 hours per week
Saturdays, 10:00 am - 5:00 pm
5 Weeks  |  6 hours per week
Learn in one of North America's hottest tech markets
Located at Granville and Pender, our 20,000 square-foot campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.