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Certificate (Vancouver)

Search Engine Marketing

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Professional Certificate

Search Engine Marketing Course Vancouver

  • Live Classroom
  • Part-Time
  • Expert Instructors

Leverage industry tools to implement organic and paid search strategies that drive traffic, improve brand presence, and support business growth.

View the Course Package to access:

  • Pricing details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

August 11

6:30 PM - 9:30 PM EDT

Enroll Now

Limited Capacity

Find a class that fits your schedule.

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Learn Essential SEM Skills Live, Led by Experienced Marketing Leaders

The majority of online activity begins with a search, where search engines can capture intent from potential customers and direct them to your business. In this live course, learn Search Engine Marketing (SEM) skills and concepts that will help you target your customers, uncover unique insights, and optimize your digital presence.

Format

Online classroom. Live and expert-led.

Skill Level

Ideal for learners looking to upskill.

Real Outcomes

Build an interview-ready portfolio project.

Professional Certificate

Earn a BrainStation Search Engine Marketing Certificate.

Upcoming Course Dates & Campuses

Due to COVID-19, some courses are currently being held online.

First Class Last Class # of Classes Class Times
August 11 October 13 October 13 10 Wednesdays 3:30pm - 6:30pm PDT Enroll Now
August 18 October 19 October 19 10 Wednesdays 6:30pm - 9:30pm PDT Enroll Now
September 28 November 30 November 30 10 Tuesdays 3:30pm - 6:30pm PDT Enroll Now
September 28 November 29 November 29 10 Tuesdays 6:30pm - 9:30pm PDT Enroll Now
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New York

Due to COVID-19, New York courses are currently being held online.

Campus classroom preparing for class

This Course is Offered Online in Miami

Campus classroom preparing for class

This Course is Offered Online in London

Campus classroom preparing for class

This Course is Offered Online in Toronto

Campus classroom preparing for class

This Course is Offered Online in Vancouver

UNIT 1

Intro to SEO & SEM

Launch into the first unit of this course by gaining a strong understanding of the technical field that is Search Engine Marketing (SEM). Gain an overview of how search engines work, and learn how organic and paid search can be combined to deliver results. You'll also become familiar with course tools and important concepts that will prepare you for the advanced work ahead.

  • Google Ads & Keyword Planner
  • Screaming Frog
KEY SKILLS:
Keyword Analysis
Data Queries & Data Manipulation
Data Organization
Programming Fundamentals

Develop Search Foundations

Gain a well-rounded understanding of search by exploring how search engines work, comparing organic and paid marketing approaches, and learning about keywords, SEO factors, and other essential SEO concepts.

Explore SEO Tools

Get familiar with Google Ads and Screaming Frog. Explore the interface, and gain exposure to key features to prepare yourself for more advanced course work.

Perform an SEO Audit

Apply your new skills and knowledge to conduct a basic SEO audit on real websites. Uncover key issues and explore areas of improvement.

UNIT 2

Exploring Organic Search

Search engine optimization and organic search efforts are a crucial part of a strong search presence. While it takes time for benefits to be realized, these efforts continue to pay dividends well into the future, providing consistent and valuable traffic to your online properties. In this unit, dive deep into organic search, and learn the skills and concepts needed to build an organic presence and improve search ranking.

  • Google Data highlighter
  • HTML
  • Unit 2 tool: google-search-console.svg
  • Unit 2 tool: moz.svg
  • Unit 2 tool: ahrefs.svg
KEY SKILLS:
SEO Content Strategy
Structured Data
Backlink Strategy
Backlink Audits
Local SEO

Create Engaging Content

Content is at the heart of any website and includes blog posts, landing pages, and more. Strategically approach content with SEO in mind, building better engagement, supporting healthier metrics, and providing greater value to users.

Build a Backlink Strategy

Backlinks are critical to boost your visibility to users and credibility with search engines. Learn and apply concepts and tools to help evaluate your backlinks and develop an approach for improvement.

Explore Local SEO

Local SEO is a powerful tool and differentiator for businesses, leveraging their local presence to improve SEO results. Learn about local SEO factors, and practice your analysis through an audit.

Uncover Hidden Issues

Learn to navigate Google Search Console, an SEO tool used to uncover issues with websites and help optimize their presence on Google's search results. Explore important features used to keep your site healthy and manage issues.

UNIT 3

Paid Advertising

Paid Advertising (also known as PPC or Pay-Per-Click advertising) is the other half of the equation for building a strong search presence. Paid search allows brands to understand what customers are looking for, reach them with precision, and deliver compelling messaging. In this unit, you'll learn how advertising on search engines work, and apply the skills needed to create targeted, impactul text ads that resonate with search intent.

  • Google Ads & Keyword Planner
KEY SKILLS:
Search Advertising
Explore Keywords for Advertising
Plan Campaigns & Create Text Ads
Explore Display Ads & Advanced Concepts

Learn Paid Search Fundamentals

Set yourself up for success by learning important technical concepts, including how search advertising works and what factors support a high-quality, high-ranking ad.

Explore Keywords for Advertising

Choosing the right keywords is an integral component of any successful advertisement. Match customer intent, reach the right audience, and advertise competitively by learning to find keyword opportunities.

Plan Campaigns & Create Text Ads

Learn how search campaigns are structured and practice creating ads, writing ad copy, and planning a paid search approach that will advance your marketing objectives.

Explore Display Ads & Advanced Concepts

Learn about display advertising as part of Google Ads, and leverage advanced search marketing concepts to improve your ad targeting and results.

UNIT 4

Intro to SEM Analytics & Measurement

Build a well-rounded search marketing skill set by exploring analytics and measurement. Through collecting the right data and analyzing the results, you'll be able to identify areas of optimization and drive greater returns on the time, money, and effort invested. In the final unit of this course, you'll explore how to use Google Analytics and Google Tag Manager: industry-standard tools to support your SEO & SEM efforts.

  • Google Analytics
  • Google Tag Manager
KEY SKILLS:
Search Analytics
Tag Measurement & Tracking

Uncover Insights With Google Analytics

Data-driven decision making is an important part of successful marketing. Learn how to operate Google Analytics to view key metrics and uncover insights around your website and SEM efforts.

Explore Google Tag Manager

Expand your analytics and measurement capabilities by using Google Tag Manager to set custom parameters. Explore this powerful search marketing tool and learn how to use this to keep track of what matters most for you.

Taught by Experienced Industry Experts

BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They're experts in their field, and enter the classroom with years of experience making sure you're learning the most up-to-date and practical skills companies around the world need.

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Built With Experts From The World's Most Innovative Companies

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build and Showcase Your Search Engine Marketing Plan

Showcase everything you've learned with a real-world portfolio project by creating and presenting your own search engine marketing plan. By the end of the course, you'll have completed an SEO audit accompanied with recommendations, developed a PPC or paid advertising strategy, and created an analytics plan as part of your final project.

project screenshots

View Pricing, Financing Options, and More in the Course Package

View the Course Package to access:

  • Pricing details and scholarships
  • Financing options
  • Employer sponsorship

Earn a BrainStation Search Engine Marketing Certificate

Upon completing BrainStation's Search Engine Marketing Course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. BrainStation certificates are formatted for sharing on LinkedIn.

Map of the surrounding area Map of the surrounding area

Location

Learn in the Center of Vancouver

Located in the heart of the tech & retail district, BrainStation is at the center of Vancouver’s business scene, surrounded by the best tech companies in Vancouver. In addition to courses, BrainStation Vancouver offers training sessions, industry events, expert panel discussions, and more.

455 Granville St #400, Vancouver, BC, V6C 1T1

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Fiona Mascarenhas

Fiona Mascarenhas

Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory

Since most of my past experience revolved around the creative side of marketing, I was able to further develop my left-brain skills including data analytics and strategy, which was crucial to the success of my career path change. Due to the nature of the course structure, I felt like I got an inside track to a Digital Marketing role where I could observe and learn the basics about the job before getting thrown into the real world.

Read Full Testimonial
Kaitlin Davidson

Kaitlin Davidson

I cannot say enough good things about BrainStation and all of their courses! I have most recently taken the Search Engine Marketing Course through their online platform and finished with 100x more marketing knowledge and resources than before. The instructor was excellent. He is an SEM/SEO expert and provided many relevant industry examples for everything we learned. He also gave us a TON of helpful websites and resources for our own work.

Join our growing community of 15,000+ alumni.

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