SEO/SEM & Analytics Course


Enroll For Summer 2017 →
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  • 30 Hours

    30 hours, with self-guided learning outside of the classroom.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

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What You'll Learn

You’ll learn the tools and tactics used by industry experts to apply SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

  • SEO Auditing Use Keyword Research & Competitive Analysis.
  • Google Ranking Factors Find out how Google ranks websites in Google search.
  • Backlink Analysis Learn the key strategies used by SEO experts.
  • SEM The fundamentals of Search Engine Marketing.
  • Google AdWords Learn how to use the platform to build strategic SEM campaigns.
  • Tracking & Measurement Implement Google Analytics tracking to monitor and measure your results.

Is This Course For Me?

This part-time SEO/SEM & Analytics course curriculum dives deeper into the SEO/SEM & Analytics component of the Digital Marketing course. The course is ideal for those who have a general understanding of the digital marketing landscape but want to hone in on a more specific skill to contribute to building successful strategies.

Students will learn four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will work in groups on a project, giving them the opportunity to apply each lesson’s key learnings. This hands-on, collaborative experience exposes students to real-world SEO/SEM & Analytics work, and gives them something to take away that showcases their newfound skills.

Students will leave the course armed with a solid understanding of the core fundamentals of SEO/SEM and Google Analytics, along with advanced analysis, campaign management and optimization skills.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

"BrainStation educators work in the industry. “Today at Herschel I was working on exactly what we’re discussing here, and this is why it’s important.” It was fantastic working side by side with analytics and AdWords wizards!"

Graeme, SEO/SEM & Analytics Alumni

The BrainStation campus
The BrainStation campus

The Campus

The Classroom

Enjoy learning in a beautiful, state-of-the-art classroom that will make you excited to come to class each week.

The Neighbourhood

Our campus is located in the hub between Gastown, Financial District and Downtown, just steps away from major tech companies like Mozilla Firefox, Telus, Slack and more.

Events, Socials & Workshops

Join us for an evening Speaker Series’, Fireside Chat or Panel Discussion and get inspired by Vancouver’s most influential thought-leaders.

Student Lounge

Our campus boasts a beautiful student lounge where you can spend time with classmates, grab a snack and play a game of ping-pong.

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

The BrainStation campus
The BrainStation campus

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Semesters


6:30PM - 9:30PM
10 Weeks

Summer - 2017

Tuesdays: Jun 13 - Aug 15

Fall - 2017

Tuesdays: Sep 19 - Nov 21

Winter - 2018

Tuesdays: Jan 9 - Mar 13

Spring - 2018

Tuesdays: Mar 27 - May 29

Summer - 2018

Tuesdays: Jun 12 - Aug 14