Digital Marketing Course

Part-Time

Enroll For Fall 2017 →
Get Course Package

We'll send you a detailed package containing course pricing, project, and Educator details.

Optional
  • Develop an understanding of how to create Digital Marketing strategies

    We've trained individuals from the world-leading companies, including Google & Uber.

  • Learn how to think like a Digital Marketer using industry-leading tools and resources

    Learn from experts who bring their real-world experience to every class.

  • Take your marketing skills digital by exploring the technical side of marketing

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Build a complete Digital Marketing campaign that is actionable and measurable

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization How to build an SEO strategy.
  • Search Engine Marketing Create paid search and display campaigns with Google AdWords.
  • Analytics How to collect data and make strategic decisions using Google Analytics.
  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.

Is This Course For Me?

The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns - from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

“It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.”

Kate

Digital Marketing Alumni

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

Due to the heritage status of 460 King St W, the upper floors of the building are stair-access only - there are no elevators. Please contact us in advance regarding any accessibility questions or concerns, which we will attempt to accommodate. BrainStation also offers Online learning options.

Learning Portal

Goal Setting

Students will have the opportunity to define their learning goals for what they want to achieve in the Digital Marketing course. Our Educators then work with the students to help them accomplish their goals, providing support where needed.

Access to Learning Content

Students have access to all Digital Marketing course material to allow them to review past lectures and prepare for upcoming classes. This gives students the option to dive deeper into specific Digital Marketing topics, review concepts, and reference learnings to apply them to their ongoing class project outside of classroom hours.

Feedback

Comprehension is an integral part of student success, which is why we provide opportunities to review Digital Marketing concepts so that Educators can hone in on areas where students may need additional support or resources.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Jason, Founder & CEO

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Student Project Showcase

Problem Space

We developed and presented a digital marketing strategy for Well Juicery, a cold-pressed juice company based out of Calgary with a distribution center in Toronto.

Project Description

We decided to focus on improving three aspects of their present marketing strategy: social media, website, and using Google Analytics, Google AdWords, and remarketing techniques to help them reach their goals.

Learning Outcomes

After learning about geo-targeting and creating goal funnels in Google Analytics, I was able to suggest targeted AdWords and remarketing strategies for Well Juicery, with an emphasis on testing and using data analytics to ensure that their digital marketing efforts remain relevant and cost effective over time.

Cali Platek

“As the person who runs Scholastic’s social media accounts and implements their online marketing strategies in Canada, I wanted to gain a deeper understanding of digital marketing and how it can be used to enhance our digital presence, both from an organic growth and paid reach standpoint.”

Upcoming Semesters

Priority enrollment gives you:

$250
In learning credits to be used towards events and workshops
A guaranteed spot in the class of your choosing.

Weeknights

10 Weeks

Weeknight courses take place for 3 hours, one night a week, over the duration of 10 weeks. Designed for individuals looking to level up their digital skills outside of their daytime commitments.

Starts Jan 15
Every Monday
6:30PM - 9:30PM
Priority Enrollment Deadline: Dec 1
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Starts Jan 16
Every Tuesday
6:30PM - 9:30PM
Priority Enrollment Deadline: Dec 1
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Starts Jan 18
Every Thursday
6:30PM - 9:30PM
Priority Enrollment Deadline: Dec 1
Enroll
Starts Apr 2
Every Monday
6:30PM - 9:30PM
Priority Enrollment Deadline: Feb 12
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Starts Apr 5
Every Thursday
6:30PM - 9:30PM
Priority Enrollment Deadline: Feb 12
Enroll

Weekends

5 Weeks

Weekend courses offer the same experience as Weeknight and Weekday courses, but the content is taught in 6 hour sessions over 5 straight Saturdays or Sundays. This offering is ideal for those that are too busy during the week to join us on campus or online.

Starts Nov 4
Every Saturday
10:00AM - 5:00PM
Limited Seating Available
Enroll
Starts Feb 17
Every Saturday
10:00AM - 5:00PM
Priority Enrollment Deadline: Jan 5
Enroll

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7
Map

+1 (800) 903-5159