Digital Marketing Course

Part-Time

Enroll For Spring 2017 →
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We’ll send you course info, past projects & Educator details

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  • 30 Hours

    30 hours, with self-guided learning outside of the classroom.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don’t just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

Get Course Package

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization How to build an SEO strategy.
  • Search Engine Marketing Create paid search and display campaigns with Google AdWords.
  • Analytics How to collect data and make strategic decisions using Google Analytics.

Is This Course For Me?

The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns - from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If have any questions about whether or not this course is for you, please contact us and we’d be happy to help.

"It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.”

Kate, Digital Marketing Alumni

The BrainStation campus
The BrainStation campus

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

The BrainStation campus
The BrainStation campus

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.

Upcoming Sessions

Weeknights

30 Hours
10 Weeks
3 hour classes
6:30PM - 9:30PM

Spring - 2017

Mondays - Mar 27 - Jun 5

Thursdays - Mar 30 - Jun 1

Summer - 2017

Mondays - Jun 12 - Aug 21

Thursdays - Jun 15 - Aug 17

Fall - 2017

Mondays - Sep 18 - Nov 20

Thursdays - Sep 21 - Nov 16

Winter - 2018

Mondays - Jan 8 - Mar 19

Thursdays - Jan 11 - Mar 15

Weekends

30 Hours
5 Weeks
6 hour classes
10:00AM - 5:00PM

Spring - 2017

Saturdays - May 13 - Jun 10

Summer - 2017

Saturdays - Jul 29 - Aug 26

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