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marketing

Certificate (Toronto)

Digital Marketing

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PROFESSIONAL CERTIFICATION

Digital Marketing Course Toronto

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your digital marketing career with a digital marketing certification. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

January 17

6:30 pm - 9:30 pm EST

Enroll Now

Limited Capacity

Find a class that fits your schedule.

4.5 out of 5 stars Google
4.7 out of 5 stars Course Report
4.8 out of 5 stars Switchup

Learn Digital Marketing in Toronto

Digital marketing (AKA internet marketing or online marketing) is indispensable in the modern workplace. Businesses need Marketers who can develop holistic marketing strategies that maximize digital channels and online presence, combining the skills of SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing. In this live Digital Marketing course led by experienced industry professionals, you will learn to develop and execute on comprehensive online marketing strategies, and will build a final portfolio project.

Learn Marketing in Toronto

On campus. Live and expert-led.

Build Digital Marketing Skills

Ideal for learners looking to upskill.

Get Ready for a Digital Marketing Job

Build an interview-ready digital marketing portfolio project.

Digital Marketing Certification

Earn a BrainStation Digital Marketing Certificate.

Digital Marketing Courses

Ready to start learning digital marketing? Take BrainStation’s digital marketing courses online or in-person at any of BrainStation’s campuses. See below for our list of upcoming digital marketing courses.

First Class Last Class # of Classes Class Times
December 6 February 21 February 21 10 Tuesdays 6:30pm - 9:30pm EST Enroll Now
January 17 March 7 March 7 8 Tuesdays 9:30pm - 12:30am EST Enroll Now
January 18 March 8 March 8 8 Wednesdays 6:30pm - 9:30pm EST Enroll Now
January 18 March 8 March 8 8 Wednesdays 1:30pm - 4:30pm EST Enroll Now
January 22 February 12 February 12 5 Sundays 10:30am - 5:30pm EST Enroll Now
February 8 March 29 March 29 8 Wednesdays 6:30pm - 9:30pm EST Enroll Now
February 8 March 29 March 29 8 Wednesdays 9:30pm - 12:30am EST Enroll Now
February 9 March 30 March 30 8 Thursdays 1:30pm - 4:30pm EST Enroll Now
February 25 March 18 March 18 5 Saturdays 10:30am - 5:30pm EST Enroll Now
March 21 May 23 May 23 8 Tuesdays 6:30pm - 9:30pm EDT Enroll Now
March 21 May 23 May 23 8 Tuesdays 1:30pm - 4:30pm EDT Enroll Now
March 23 May 25 May 25 8 Thursdays 9:30pm - 12:30am EDT Enroll Now
First Class Last Class # of Classes Class Times
January 17 March 7 March 7 8 Tuesdays 6:30pm - 9:30pm EST Enroll Now
February 23 April 20 April 20 8 Thursdays 6:30pm - 9:30pm EST Enroll Now
March 28 May 30 May 30 8 Tuesdays 6:30pm - 9:30pm EDT Enroll Now
First Class Last Class # of Classes Class Times
January 18 March 22 March 22 10 Wednesdays 6:30pm - 9:30pm EST Enroll Now
February 21 April 25 April 25 10 Tuesdays 6:30pm - 9:30pm EST Enroll Now
First Class Last Class # of Classes Class Times
January 18 March 8 March 8 8 Wednesdays 6:30pm - 9:30pm GMT Enroll Now
February 23 April 20 April 20 8 Thursdays 6:30pm - 9:30pm GMT Enroll Now
March 28 May 30 May 30 8 Tuesdays 6:30pm - 9:30pm BST Enroll Now
First Class Last Class # of Classes Class Times
January 17 March 7 March 7 8 Tuesdays 6:30pm - 9:30pm EST Enroll Now
February 22 April 12 April 12 8 Wednesdays 6:30pm - 9:30pm EST Enroll Now
March 20 May 29 May 29 8 Mondays 6:30pm - 9:30pm EDT Enroll Now
First Class Last Class # of Classes Class Times
January 17 March 7 March 7 8 Tuesdays 6:30pm - 9:30pm PST Enroll Now
February 23 April 13 April 13 8 Thursdays 6:30pm - 9:30pm PST Enroll Now
March 20 May 29 May 29 8 Mondays 6:30pm - 9:30pm PDT Enroll Now

Unit 1

Digital Marketing Strategy

You'll start BrainStation’s Digital Marketing course by learning foundational digital marketing concepts, including marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You'll learn how to use key SEO tools, complete effective keyword research, and create user personas, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.

  • Google Chrome
  • Google Search
  • Unit 1 tool: google-trends-white.svg
Key Skills:
Digital Strategy
Customer Journey
Content & Copywriting
Personas

Customer Journey

Define customer personas and their customer journey as the foundation of your digital marketing strategy.

Learn Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.

Market Research

Learn how to apply qualitative and quantitative marketing research to inform your marketing strategy plan.

Content Marketing Strategy

Learn how to combine evergreen and seasonal digital marketing content to support your objectives.

Unit 2

Search Engine Marketing

Search engines have emerged as one of the most powerful channels available, allowing modern Digital Marketers to engage target audiences and drive them directly to your company website. In the next unit of this Digital Marketing course, you will learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing strategies. With Google Ads, you'll get hands-on experience completing keyword research and designing effective paid ads.

  • Google Ads
  • Google Chrome
  • Google Search
  • HTML
  • Unit 2 tool: ahrefs.svg
Key Skills:
SEO
SEM
Websites
Structured Data

SEO Strategy

Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete keyword research and prioritize top keywords that drive your SEO efforts.

Paid Search

Create a Google Ads strategy, including Pay-Per-Click (PPC), display ads, and retargeting ads, to meet your digital marketing campaign goals.

Landing Pages

Learn how websites and landing pages fit into your conversion funnel and how to optimize them to boost your digital marketing campaigns.

Unit 3

Marketing Analytics

All digital marketing campaigns generate detailed data. In the next unit of our Digital Marketing classes, you will learn how to harness and analyze marketing data, allowing you to leverage digital marketing analytics to create actionable business insights.

  • Google Analytics
  • Google Chrome
Key Skills:
Optimization
Reporting

Data Analytics in Marketing

Understand how leveraging marketing data analytics has become essential for Digital Marketers.

Digital Marketing Reporting

Learn how to access and use Google Analytics, including the key audience, acquisition, and behavior reports used by Digital Marketers. Get hands-on practice navigating and using Google Analytics for a real website.

Unit 4

Social Media Marketing

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.

  • Facebook
  • Instagram
  • Snapchat
  • LinkedIn
  • Twitter
  • TikTok
Key Skills:
Pixel Marketing
Influencer Marketing
Social Media Advertising
Influencer Marketing
Social Media Advertising

Social Media Marketing Strategy

Learn the fundamentals of social media marketing. Understand the differences between organic and paid content and how top brands follow a social media marketing plan to build engagement in the social media landscape.

Social Media Marketing Platforms

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, the social media advertising formats available, and how to create effective content within each social platform's ecosystem. Learn the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, Twitter, and TikTok.

Influencer Marketing

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a social media platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track digital marketing analytics to evaluate the outcomes.

Unit 5

Email Marketing

Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their target audience on their own terms. Learn strategies to build an email list and create effective email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.

  • Mailchimp
  • Gmail
  • Google Chrome
  • Canva
Key Skills:
Email Strategy

Email Marketing Strategy

Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.

Drip Campaign Examples

Through live, interactive learning, learn how to craft an effective email campaign for a variety of practical digital marketing initiatives and inbound marketing strategies.

Digital Marketing Course Instructors

Instructors in BrainStation’s digital marketing courses are experienced marketing professionals who work at the world's most innovative companies. You will learn from digital marketing experts with years of experience in the field, ensuring that you're learning the most up-to-date and practical marketing skills that companies around the world are looking for.

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Industry-Led Digital Marketing Training

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build a Digital Marketing Portfolio

Showcase everything you've learned with a real-world digital marketing portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final marketing project. By the end of this Digital Marketing course, you'll develop a polished digital marketing portfolio to show potential employers.

project screenshots

View Tuition, Financing Options, and More in the Course Package

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Earn a BrainStation Digital Marketing Certification

Upon completing BrainStation's Digital Marketing course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. This BrainStation digital marketing certification is formatted for sharing on LinkedIn.

Google map of location surrounding 460 King St W, Toronto, ON M5V 1L7, Canada

Location

Learn in the Center of Toronto's Tech Hub

Located in the heart of Toronto's Tech Alley, BrainStation is at the center of Toronto's tech scene, surrounded by the best tech companies in Toronto. In addition to courses, BrainStation Toronto offers training sessions, industry events, expert panel discussions, and more.

BrainStation Toronto
460 King St W, Toronto, ON M5V 1L7, Canada

Due to the heritage nature of 460 King the upper floors of the building are stair-access only (no elevators). Please contact us in advance regarding any accessibility questions or concerns for your course or program of interest. BrainStation also offers Online learning options.

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Kelsey Rizzo

Kelsey Rizzo

Social Media Specialist at Nike

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial
James A.

James A.

Product Designer

The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.

Looking forward to taking more classes to ramp up my knowledge and career.

Join our growing community of 15,000+ alumni.

Digital Marketing Certification FAQs

Digital Marketing 101

What Is a Digital Marketing Certification?

Digital marketing certification is designed to teach digital marketing concepts, tools, and skills to people who are either looking to establish or advance a digital marketing career, or to professionals from other disciplines who want to leverage an in-depth understanding of online marketing techniques in their fields or job roles.

Digital marketing involves any marketing efforts using digital channels or media to reach customers, including websites, search engines, social media platforms, mobile apps, email, text messages, and more. Ultimately, digital marketing and traditional marketing have similar goals: customer outreach, lead generation, user engagement, brand awareness, and, ultimately, boosting revenue.

Digital marketing courses are typically designed to appeal both to marketing professionals (from both digital and traditional backgrounds), as well as professionals who don't yet have much marketing experience.

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