Digital Marketing Course

Part-Time

Enroll For Summer 2017 →
Get Course Package

We’ll send you course, project and Educator details.

Optional

Flexible Learning Options

Weeknights

10 Weeks

Weekends

5 Weeks

Weekdays

1 Week

  • Trusted & Proven

    We've trained individuals from the world's industry-leading companies, including Uber, Telus, Google, Estee Lauder and American Express.

  • Taught by Industry Leaders

    Learn from experts who bring their real-world experience to every class.

  • Low Student-to-Teacher Ratio

    Smaller class sizes make for a more interactive, collaborative learning experience.

  • Hands-on Projects

    Don't just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.

What You'll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization How to build an SEO strategy.
  • Search Engine Marketing Create paid search and display campaigns with Google AdWords.
  • Analytics How to collect data and make strategic decisions using Google Analytics.
  • Brand Strategy How to define your brand.
  • Social Media An overview of the various platforms and strategies, both organic and paid.

Is This Course For Me?

The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns - from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

Be sure to get a Course Package to view curriculum information, Educator details and past projects. If you have any questions about whether or not this course is for you, please contact us and we'd be happy to help.

It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.

Kate, Digital Marketing Alumni

The Campus

The Classroom

Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.

The Neighbourhood

Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.

Events, Socials & Workshops

Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.

Quantum Coffee

Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.

“In the real world, innovation is outpacing education and that's something we’ve recognized at BrainStation. We’re challenging how education is delivered, curated, and published. Our students and Educators benefit from the collaborative tools we’ve developed to help us get content researched, written, and peer reviewed faster than a traditional publishing cycle. We're digital-first in every facet of the phrase and that is something we’re going to continue pushing forward to guarantee our students receive the best education available.”

Rares, BrainStation Product Architect

Learning Portal

Goal Setting

Before diving into course content, students are given the opportunity to set goals and define what they hope to achieve as a result of taking the course. Educators take this information and work with students to ensure they remain on track throughout the duration of the course.

Access to Course Content

Students can access course content at any time through the BrainStation Learning Portal to review past lectures and prepare for upcoming classes. This accessibility allows students to leverage the flipped classroom model and continually build on their new knowledge or revisit concepts outside of the classroom.

Our Ecosystem Partners

BrainStation's Educators come from world class digital companies like:

Nicole

Learning Advisor

Request a Course Package to receive course, project and Educator details.

Student Payment Plans

We work with our students to make our programs accessible and affordable.

We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with a Learning Advisor today to learn about financing options and explore our range of scholarship opportunities.

Student Project Showcase

Problem Space

We developed and presented a digital marketing strategy for Well Juicery, a cold-pressed juice company based out of Calgary with a distribution center in Toronto.

Project Description

We decided to focus on improving three aspects of their present marketing strategy: social media, website, and using Google Analytics, Google AdWords, and remarketing techniques to help them reach their goals.

Learning Outcomes

After learning about geo-targeting and creating goal funnels in Google Analytics, I was able to suggest targeted AdWords and remarketing strategies for Well Juicery, with an emphasis on testing and using data analytics to ensure that their digital marketing efforts remain relevant and cost effective over time.

Cali Platek

“As the person who runs Scholastic’s social media accounts and implements their online marketing strategies in Canada, I wanted to gain a deeper understanding of digital marketing and how it can be used to enhance our digital presence, both from an organic growth and paid reach standpoint.”

Upcoming Semesters

Weeknights

6:30PM - 9:30PM
10 Weeks

Fall - 2017

Mondays: Sep 18 - Nov 27

Thursdays: Sep 21 - Nov 23

Winter - 2018

Mondays: Jan 8 - Mar 19

Thursdays: Jan 11 - Mar 15

Weekends

10:00AM - 5:00PM
5 Weeks

Summer - 2017

Saturdays: Aug 12 - Sep 16

Fall - 2017

Saturdays: Sep 23 - Oct 28