Digital Marketing Course
Part-TimeEnroll For Spring 2017 →
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30 hours, with self-guided learning outside of the classroom.
Taught by Industry Leaders
Learn from experts who bring their real-world experience to every class.
Low Student-to-Teacher Ratio
Smaller class sizes make for a more interactive, collaborative learning experience.
Don’t just sit in front of a lecturer; hands-on learning allows you to work on real projects that matter to you.
What You'll Learn
You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.
- Brand Strategy How to define your brand.
- Social Media An overview of the various platforms and strategies, both organic and paid.
- E-mail Marketing Build targeted campaigns and learn about CASL compliance.
- Search Engine Optimization How to build an SEO strategy.
- Search Engine Marketing Create paid search and display campaigns with Google AdWords.
- Analytics How to collect data and make strategic decisions using Google Analytics.
Is This Course For Me?
The Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into 4 components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.
Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their newfound skills.
The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns - from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.
Be sure to get a Course Package to view curriculum information, Educator details and past projects. If have any questions about whether or not this course is for you, please contact us and we’d be happy to help.
"It was great to learn the latest tips, tricks, programs and processes straight from industry leaders themselves, in a small class format which allowed for one-on-one attention and questions. I now feel confident that I have the '101' down pat transitioning into my new gig where I will be responsible for the digital marketing.”
Kate, Digital Marketing Alumni
Enjoy learning in a state-of-the-art classroom with beautiful brick and beam interiors, a fully stocked kitchen, and student lounge.
Our campus is located at King & Spadina, steps away from some of the world's most influential technology companies, including Shopify and Google.
Events, Socials & Workshops
Join us for a Fireside Chat or Panel Discussion with thought-leaders coming from some of the world’s most influential companies.
Grab a beverage at Quantum Coffee, our on-campus state-of-the-art café.
Our Ecosystem Partners
BrainStation's Educators come from world class digital companies like:
Student Payment Plans
We work with our students to make our programs accessible and affordable.
We understand that every student's financial situation is unique, and we work closely with you to build a customized Student Payment Plan. Speak with our Admissions team today to learn about financing options and explore our range of scholarship opportunities.
3 hour classes
6:30PM - 9:30PM
Spring - 2017
Mondays - Mar 27 - Jun 5
Thursdays - Mar 30 - Jun 1
Summer - 2017
Mondays - Jun 12 - Aug 21
Thursdays - Jun 15 - Aug 17
Fall - 2017
Mondays - Sep 18 - Nov 20
Thursdays - Sep 21 - Nov 16
Winter - 2018
Mondays - Jan 8 - Mar 19
Thursdays - Jan 11 - Mar 15
6 hour classes
10:00AM - 5:00PM
Spring - 2017
Saturdays - May 13 - Jun 10
Summer - 2017
Saturdays - Jul 29 - Aug 26
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