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marketing

Part-Time (Toronto)

Digital Marketing

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Availability

Digital Marketing Course

Sign up to learn about course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Build Your Brand and Generate Demand

Create a Comprehensive Digital Marketing Strategy

Develop a holistic digital marketing strategy, incorporating social media, search and email marketing.

Implement Effective Search and Social Campaigns

Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

Define and Measure Key Performance Indicators

Use industry standard tools to define, measure, and adjust your campaign’s KPIs and maximize success.

Master Industry Tools

  • Google AdWords

  • Google Analytics

  • Google Search Console

Your Final Project

Develop a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

What You'll Learn

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Interested in what a typical day or Capstone Project looks like?

A state-of-the-art campus In the center of it all With our very own coffeehouse

A state-of-the-art campus

Our 20,000 square-foot Toronto campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the center of it all

Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffeehouse

Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.

View the Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we’ve developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

The BrainStation Experience

Learn cutting-edge techniques

Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation’s intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What People are Saying

“Like many companies, there’s a ton of digital focus on my team at work. This course allowed me to participate in new conversations, and it inspired me to learn from other people and brands, to continue to evolve the way we work and communicate.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

3 Ways to Learn

10 Weeks

10 Weeks

One three-hour class per week for a total of 30 hours.

5 Weeks

5 Weeks

Two three-hour classes or one six-hour class per week for 30 hours.

1 Week

1 Week

Four consecutive days for a total of 30 hours of intensive instruction.

Upcoming Sessions in Toronto

  • Toronto
  • Online Live
Sep
Oct
22
27

Saturdays

10:00 am - 5:00 pm

6 Weeks | 6 hours per week

Enroll
Sep
Dec
24
3

Mondays

6:30 pm - 9:30 pm

11 Weeks | 3 hours per week

Enroll
Sep
Nov
25
27

Tuesdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Nov
Dec
12
12

Mondays, Wednesdays

6:30 pm - 9:30 pm

5 Weeks | 6 hours per week

Enroll
Dec
4
7

Tue - Fri

9:00 am - 5:00 pm

4 Days | 32 hours

Enroll

1/

Oct
Dec
4
6

Thursdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Nov
Dec
10
8

Saturdays

10:00 am - 5:00 pm

5 Weeks | 6 hours per week

Enroll

1/

Learn in North America's hottest tech market

460 King Street West, Toronto, Canada

Located at King and Spadina, our 20,000 square-foot Toronto campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

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