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marketing

Part-Time (Toronto)

Digital Marketing

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Digital Marketing Certificate Course

Sign up to learn about professional development course pricing and curriculum.

Learn from experienced Marketers

Develop skills with hands-on experience

Build lasting industry connections

Build Your Brand and Generate Demand

Create a Comprehensive Digital Marketing Strategy

Develop a holistic digital marketing strategy, incorporating social media, search and email marketing.

Implement Effective Search and Social Campaigns

Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

Define and Measure Key Performance Indicators

Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.

Master Industry Tools

  • Google AdWords

  • Google Analytics

  • Google Search Console

Your Final Project

Earn your certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

What You'll Learn

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google AdWords, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Interested in what a typical day or Capstone Project looks like?

A state-of-the-art campus In the heart of Toronto With our very own coffeehouse

A state-of-the-art campus

Our 20,000 square-foot Toronto campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the heart of Toronto

Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffeehouse

Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.

View the Toronto Campus

to see our space.

“BrainStation's mission is to deliver a premium learning experience, with hands-on, digital skills training that keeps up with the pace of innovation. Working directly with industry leaders, we've developed an immersive, adaptive training model, to help professionals and organizations evolve and thrive in today's digital economy.”

Jason Field

Founder & CEO, Brainstation

Jason Field

The BrainStation Experience

Learn cutting-edge techniques

Taught by experienced Toronto instructors you will learn the most in-demand concepts, skills and tools.

Gain hands-on experience

Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

Leverage Synapse

Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What People are Saying

“Like many companies, there's a ton of digital focus on my team at work. This course allowed me to participate in new conversations, and it inspired me to learn from other people and brands, to continue to evolve the way we work and communicate.”

Payment Options

Invest in Your Career

We offer a wide variety of scholarship opportunities and interest-free payment plans. To learn more about your payment options, view our course package.

  • 1 Full Payment
  • 3 Monthly Installments
  • 6 Monthly Installments

Upcoming Sessions in Toronto

  • Toronto
  • Online Live
  • Vancouver
  • New York
  • Boston
  • Chicago
Jan
Feb
12
9

Jan 12 - Feb 9

Saturdays

460 King St W, Toronto, ON

Saturdays

9:30 am - 4:30 pm

5 Weeks | 7 hours per week

Enroll
Jan
Mar
14
25

Jan 14 - Mar 25

Mondays

460 King St W, Toronto, ON

Mondays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Jan
Mar
15
19

Jan 15 - Mar 19

Tuesdays

460 King St W, Toronto, ON

Tuesdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Mar
5
8

Accelerated

Mar 5 - Mar 8

Tue - Fri

460 King St W, Toronto, ON

Tue - Fri

9:00 am - 5:00 pm

4 Days | 32 hours

Enroll

1/

Jan
Mar
24
28

Jan 24 - Mar 28

Thursdays

Online Live

Thursdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Mar
2
30

Mar 2 - Mar 30

Saturdays

Online Live

Saturdays

9:30 am - 4:30 pm

5 Weeks | 7 hours per week

Enroll
Jan
Mar
15
19

Jan 15 - Mar 19

Tuesdays

455 Granville St, Vancouver, BC

Tuesdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll
Feb
Mar
25
27

Feb 25 - Mar 27

Mondays, Wednesdays

455 Granville St, Vancouver, BC

Mondays, Wednesdays

6:30 pm - 9:30 pm

5 Weeks | 6 hours per week

Enroll
Mar
19
22

Accelerated

Mar 19 - Mar 22

Tue - Fri

455 Granville St, Vancouver, BC

Tue - Fri

9:00 am - 5:00 pm

4 Days | 32 hours

Enroll
Jan
Mar
24
28

Jan 24 - Mar 28

Thursdays

503 Broadway, New York City, NY

Thursdays

6:30 pm - 9:30 pm

10 Weeks | 3 hours per week

Enroll

Coming Soon

Sign up now to be the first to hear about new sessions, events, and early enrollment opportunities.

Coming Soon

Sign up now to be the first to hear about new sessions, events, and early enrollment opportunities.

Learn in the heart of Toronto

460 King Street West, Toronto, Canada

Located at King and Spadina, our 20,000 square-foot Toronto campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

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