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Student Profile

Kelsey Rizzo

Social Media Coordinator at Major League Baseball (MLB)

Course Taken

Digital Marketing

Course Type

Part-time Certificate Course

Key Skills Learned

  • Social Media Marketing
  • Content Marketing
  • Digital Marketing Strategy
View Course Details
Kelsey Rizzo

Interview

Where are you working currently, and what do you do there?

I currently work at Major League Baseball (MLB) as a Social Media Coordinator as a part of the Facebook team.

Can you tell us a bit about your education and career background?

I started my education out of highschool wanting to be a sports science major and communications minor. My mind shifted multiple times, and I ended up with a digital marketing major and broadcasting/communications minor. I fell in love with the sports world, and my career path went from sports to TV, to agency, back to TV as a promotions coordinator, to product marketing, and back to sports.

I then took a job with the NHL as a Live Content Contributor where I gathered content of fans, on ice and behind-the-scenes for the home and away teams as well as the league. I worked for the NHL out of Staples Center and for the LA Kings as a Marketing Assistant on non-game days. This then led me into my current role in New York with the MLB.

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation’s Digital Marketing Certificate Course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Why did you choose to study at BrainStation?

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation’s Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

What motivated you to start digital skills training?

I’ve always had an interest in digital marketing and social media, and did it for work, and on my own time for fun. I’m just always wanting to learn more.

What was the highlight of your learning experience?

The highlight of my learning experience was the Instructors and my classmates. All great people and mentors in the end.

What was the most challenging part of your learning experience?

The most challenging part was balancing evening classes with a full-time job and a part-time job.

How has your BrainStation experience impacted your career?

BrainStation helped me be more confident and understand the analytics and background side of digital marketing. It gave me more in-depth knowledge than when I only knew the basics.

What would you say were the most valuable skills you learned?

I think just taking risks. You won’t know if something is viral material or not unless you try. And if it flops, learning from it and understanding why.

How have you incorporated those skills into your current role?

Oh yes, everyday. I mean all my jobs have had some sort of aspect of social media involved, which is why I wanted to keep learning more. But the skills I learned from BrainStation have helped me stay motivated to keep up-to-date and as current as possible.

What advice would you give to professionals considering a BrainStation course?

Take an info session, chat with others who have done it. Speak to Learning Advisors to see if there are scholarships available. Make sure you truly want to take the course and are motivated for an end goal from it.

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