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Part-Time Program

Digital Marketing Bootcamp Miami

Learn advanced marketing skills on evenings and weekends, designed so you can learn while you work.

  • Flexible schedule
  • Designed for working professionals

View the Program Package to access:

  • Tuition details
  • Financing options
  • Application process

Become a Digital Marketer

on Your Evenings and Weekends

BrainStation's bootcamps are built from the ground up for working professionals, so you can upgrade your skills while continuing to work at your current job.

  • Flexible Learning Designed for Working Professionals

    • Level up without interrupting your career or giving up your salary.
    • Score points by immediately applying learnings to your job.
    • Planned breaks help you balance your commitment and succeed.
    Discover the Experience
  • Build Your Skills and an Industry-Ready Portfolio

    Throughout the program, you'll not only transform your skills: you’ll create a professional, industry-ready portfolio that highlights everything you've learned, tailored to your specific career goals.

    View Curriculum
  • Personalized, 1-on-1 Career Support From Day 1

    Whether you're looking to change careers or level up your skills within your current company, BrainStation's Career Success team will work with you to develop a unique career success plan based on your specific goals.

    Explore Career Services

Bootcamp Learning,
Designed for Professionals

  • 6-months+ of part-time learning
  • Flexible office hours
  • Planned break weeks

The Balanced Weekly Schedule

You'll attend two evening classes on weekdays, paired with one weekend session every other week. This rhythm helps you stay consistently engaged, without overwhelming your evenings or disrupting your weekends.

Example schedule

Industry Sprint Weeks

Apply everything you've learned across two separate 4-day industry sprints, where you'll collaborate in cross-functional teams to tackle challenges sourced from real leading companies. Present your solution to a panel of business representatives and demonstrate everything you've learned.

Example schedule

Industry Sprint project

Designing a Data-Driven Travel Recommendation Engine

How can Airbnb create a more personalized recommendation engine to drive better customer experiences based on user preferences and history?

airbnb project example

Industry Sprint project

Personalizing Content Discovery on The HBO Max App

How might HBO Max help users easily discover content they'll love? What innovations can be brought to the HBO Max app that supports content discovery?

airbnb project example

Industry Sprint project

Driving Podcast Innovation With Spotify

How might Spotify discover the ideal podcast format for listeners considering short-form vs. long-form durations, and seamlessly incorporate it into the in-app podcast experience?

airbnb project example

Industry Sprint project

Amplifying Fan Engagement Through Digital Innovation

How can the NBA use what it knows about its fans to increase fan engagement with the League by leveraging digital innovation?

airbnb project example

Past Industry Sprint Partners Include:

Upcoming Start Dates

No upcoming dates scheduled.

Please join the waitlist to be notified of future dates.

Digital Marketing Bootcamp Curriculum

Unit 1

Branding, Strategy, & Marketing Planning

Begin your journey by quickly getting up to speed with the foundations of digital marketing. Prepare yourself for more advanced work ahead, and start building a digital marketing mindset by applying critical digital marketing strategy to problems. In this unit, you’ll explore key areas of digital marketing and how they work together, what digital marketing is all about, and more. Learn about essential marketing concepts like branding, customer research, and more so you can begin to gather important data and market insights. You’ll also explore how to create a digital marketing strategy from your new insights and leverage your learnings to solve a digital business problem as part of a guided marketing sprint.

Key Skills:
Personas
Branding
Competitive Analysis
Marketing Research
Customer Exploration
Digital Marketing Strategy
Customer Journey Mapping
Digital Marketing Campaign Development

Understand Customers & Develop a Marketing Mindset

Learn about critical frameworks and topics such as Customer Journey Mapping, competitor analysis and more that digital marketers use to gain insight into the marketing landscape and start your journey. Explore foundational topics such as branding and media to start thinking like a digital marketer.

Learn Strategy Foundations

Bring your learnings together by discovering how to build an effective digital marketing strategy. Explore fundamental strategy concepts and frameworks, metrics, digital marketing campaigns, budgets, target audience, and more. Gain hands-on experience and solidify your learnings by completing a collaborative marketing sprint to solve a digital marketing challenge.

Explore Key Areas of Digital Marketing

Digital marketing is a diverse field with so many facets. Explore key areas including search engine marketing, search engine optimization (SEO), content, and more, and learn how they integrate to connect brands and consumers. This will help you develop your marketing toolkit, and give you insight into how and when these facets can be used to solve problems and drive results.

Unit 2

Content Marketing

Whether its through advertisements, blog posts, videos, podcasts, social media posts or more, content is all of these things and is what connects brands and consumers, driving marketing forward. It's high-quality, relevant, and impactful content that helps build awareness, support engagement and drive marketing conversions. In this unit you'll explore the world of content marketing and the central role it plays in making digital marketing possible.

  • Mailchimp
  • Gmail
  • Canva
Key Skills:
Content Marketing
Email Marketing
Content Creation
Landing Pages
Copywriting Foundations
UTM Codes
Content Calendars

Build a Content Strategy

Content is an engine that requires investment. Learn how content is consumed by your target audience and perform analyses to understand how you can create effective, engaging content. Build a content strategy with your insights and learn how to measure and analyze your content to help drive a return on your investment.

Plan Content That Drives Results

Content needs to appear for the right user at the right time to be successful. Learn how to map content across the marketing funnel to support consumer needs and provide timely value. Practice creating content and campaigns, and develop your creative copywriting skills – an essential ability for digital marketers to create different types of compelling content.

Learn Email Marketing & Landing Pages

Email marketing is a powerful and underrated part of any digital marketing strategy. Learn how to create email marketing and drip campaigns, and use Mailchimp, an industry tool to practice your email marketing skills and create effective landing pages that drive conversions.

Unit 3

Social Media Marketing

No digital marketing program is complete without exploring social media marketing, which are essential digital channels. In this unit, you'll build a strong social media foundation by diving deep into key platforms, exploring their features, benefits, limitations, and more. You'll learn to build a social media marketing strategy and understand how to create paid and organic social media content, leveraging select ads managers for paid advertisements. Finally, round out your social media knowledge by exploring key topics such as influencer marketing, social media trends, and more.

  • Facebook
  • Instagram
  • X (Twitter)
  • LinkedIn
  • TikTok
  • Snapchat
  • Pinterest
  • Reddit
  • Unit 3 tool: youtube.svg
  • Unit 3 tool: hootsuite-1.svg
Key Skills:
Social Media Audits
Social Media Strategy
Paid Social Advertising
Content for Social Media
Influencer Strategy
Social Media Content Calendars

Explore Key Platforms & Develop a Social Media Strategy

Cut through the clutter and direct your social media efforts where it matters most by analyzing key platforms, performing audits, and identifying success metrics. Use your new understanding to enhance your digital marketing strategies.

Drive Growth With Paid & Organic Content

Develop a content strategy for social media, and organize your paid and organic efforts with a social media content calendar. Interact with ad platforms like Facebook Ads Manager, learn about Influencer Marketing, and more.

Explore Critical Social Media Topics

Social media changes almost every day. Learn how to keep pace with these changes by exploring key trends and by leveraging social listening to understand your evolving audience. Learn how to build social media success by exploring employee advocacy, discussion networks, and more.

Unit 4

Search Marketing

Search engines account for nearly all web traffic and are integral to daily life. It should be no surprise that search marketing (AKA Search Engine Marketing or SEM) is one of the most powerful digital marketing channels available to modern marketers today, and a critical piece of the digital marketing landscape. In this unit you'll dive deep into paid and organic search marketing, learning about technical search engine optimization (SEO) concepts, keywords research, search advertisements, and more. You'll also get to work hands-on with industry tools like Google Ads, and Google Search Console to create SEM campaigns and search ads, and uncover hidden SEO issues.

  • Google Search
  • Google Ads
  • Google Chrome
  • Screaming Frog
  • Unit 4 tool: moz-dark.svg
  • HTML
  • Unit 4 tool: google-trends-white.svg
  • Unit 4 tool: google-search-console-white.svg
Key Skills:
Search Strategy
Search Engine Optimization (SEO)
Paid Search Advertising (PPC)
SEO Audits
Keyword Research & Planning
Paid Search Budgeting
Search Ad Copywriting
Search Content Strategy

Boost Visibility With SEO Techniques

SEO or Search Engine Optimization, relies on organically building your search presence. Start by gathering data through SEO audits and by using industry tools to uncover hidden issues. Learn and apply essential SEO techniques and concepts to build a backlink strategy, and optimize website content, URLs, and more, to complement your digital marketing efforts.

Create Compelling Search Advertisements & Campaigns

Paid search or PPC advertising, relies on choosing the right keywords to effectively reach an audience. Learn how to create engaging text ads and display ads through keyword research and analysis. Use Google Ads to explore how to set up campaigns, and learn critical SEM concepts such as ad quality scores, bidding, and remarketing.

Develop a Search Marketing Strategy

Bring your new learnings together by creating a search strategy and SEM campaign as part of a unit project. You'll be able to provide tailored recommendations and suggest on-page and off-page optimizations. You'll also learn how to identify goals and KPIs, and will provide an SEM budget plan as part of your strategy.

Unit 5

Analytics, Reporting, & Professional Development

Digital marketing is a data-driven, iterative field and the best digital marketers understand how to leverage data to find insights, test new ideas, and iterate to ultimately drive performance. Learn how to work with Google Analytics, Data Studio, and Sheets to find important marketing data and effectively present insights to key stakeholders. In this unit, you'll also complete your Capstone Project, and dive into preparing for your new career with BrainStation's Career Accelerator Program.

  • Google Sheets
  • Google Analytics
  • Google Data Studio
Key Skills:
Marketing Analytics Foundations
Capstone Development
Presentation & Communication

Measure Your Marketing Efforts and Analyze Success

Learn how to define success and measure the results of your marketing campaigns. Explore problem solving frameworks and the data analytics process to set you up for success when approaching and using marketing data. Put your new skills into practice in a digital marketing sprint where you'll solve a real-world problem and take a reflective approach to analyze your solution.

Interact With Data Tools & Reports

Start by learning the key terms and fundamentals of marketing analytics. Build on your knowledge by exploring how to operate analytics and visualization tools to access key data and discover insights. You'll learn how to format data, access marketing reports and build visualizations with industry tools like Google Sheets, Google Analytics and Data Studio.

Prepare to Launch Your New Career

Go deep on professional development and prepare to launch your new career with BrainStation's Career Accelerator Program. Practice and refine your presentation and communication skills and prepare to present yourself and your work to potential employers.

Career services staff

Expert Career Support, Designed For You

No two careers paths look the same, and your career support shouldn't either. As a bootcamp graduate, you'll work 1:1 with a Career Advisor to build a strategy that fits you and your unique career goals.

Choose your path:

Career Advancer

Looking to level up in your current company

Career Changer

Ready to make the leap into something new

No matter your path, we'll help build a customized Career Roadmap to get you there.

Career Advancers

Reskilling or upskilling within an existing role

Identify internal growth opportunities that align with your upgraded skill set

Work with your Career Advisor to identify internal roles or promotion paths that align with your new skill set. Whether you're aiming for a formal role change or a more technical scope in your current job, we'll help you spot the opportunities and strategize how to pursue them.

Reframe your resume and online presence to reflect your evolving career story

Together, you'll update your resume, LinkedIn, and internal profiles to reflect your evolving career story. Learn how to position your new skills and past achievements in a way that resonates with internal decision-makers and showcases your readiness for what's next.

Develop an internal networking plan to create visibility and mentorship

Develop a personalized internal networking plan to increase your visibility within your organization. Get guidance on how to approach leaders, identify potential mentors, and build relationships that support your growth and open doors.

Practice internal career conversations with specialized mock interview practice

From pitching yourself for a new role to asking for a promotion, your Career Advisor will help you practice and refine your message. Through 1-on-1 mock sessions, you'll build the confidence to communicate your goals and value clearly in internal interviews and career development conversations.

Career Changers

Transitioning to a brand new career

Translate your past experience into a compelling narrative for your new role

Your experience is valuable. Learn how to translate your previous roles into a narrative that makes sense to employers in your target industry. We'll help you craft a compelling story that connects your past to your future, and shows hiring managers exactly why you're the right fit.

Tailor your resume and LinkedIn for your new target industry

Work together to update your resume and online presence to reflect the expectations of your target industry. From formatting and tone to highlighting transferable skills, your dedicated Career Advisor will help ensure you stand out in a competitive job market.

Build a tailored job search strategy designed around your timeline and bandwidth

Receive a job search plan tailored to your timeline, bandwidth, and priorities. Whether you need to job hunt on nights and weekends or take a phased approach, your Career Advisor will help you stay focused, organized, and accountable, without burning out.

Practice behavioral and technical interviews with mock interview sessions

From “Tell me about yourself” to technical whiteboarding, we've got you covered. You'll rehearse 1-on-1 with your Career Advisor to gain confidence, refine your responses, and prepare for the interviews that matter most in your new field.

What Our Graduates Are Saying

Bonney Halani

Bonney Halani

SEM Coordinator at Saatchi & Saatchi

You aren't just studying digital marketing, you also experience what it’s like to be a Digital Marketer. All the challenges you are presented with throughout the program are things the Digital Marketers actually have to face in the real world. It gives you a good idea of what you can expect once you're out of the course and working in the field.

Read Full Testimonial
Daria Aza

Daria Aza

Associate Data Analyst at Manulife

The most valuable skills I learned are related to time management and being resourceful. I can now understand the root of any problem on the fly and quickly find a solution for it, even if it involves learning new things rapidly to complete the task. . . .

I have my first real job in the industry and I'm applying everything I've learned at BrainStation!

Read Full Testimonial
Dorsa Giyahi

Dorsa Giyahi

Product Designer at Wave HQ

I mainly chose BrainStation because of the community that they've built. Knowing about the community and all the different talented people really gave me a sense of security and confidence knowing that I'd had the opportunity to connect and learn from all of them. . . .

BrainStation made all the impact on my career; It was a huge springboard for me!

While there were a lot of late nights of hard work and a lot of work outside of class hours, BrainStation really opened the door and got my career started.

Read Full Testimonial

Join our growing community of 30,000+ alumni.

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