Work with experienced Digital Marketers
Learn all aspects of a digital marketing strategy
Leverage ongoing career support and guidance
Become a Digital Marketer in Just 12 Weeks
BrainStation's Digital Marketing Diploma Program is designed to transform your skillset, providing hands-on experience with real-world marketing strategy and techniques, to prepare you for a new marketing career.
The Digital Marketing Diploma Program is comprehensive and project-based, ensuring you have direct experience with digital marketing strategy, search engine marketing, content development and management, social media marketing, advanced analytics and reporting, and more.
Working with Educators from some of the most innovative companies in the world, you will complete projects for each module in the program, allowing you to develop in-depth knowledge of all aspects of a cutting-edge digital marketing strategy.
By the end of the program, you will have the skills, experience, and confidence needed to dive into an exciting new career in digital marketing.
Get Your Dream Job in Tech
Average Digital Marketing Manager Salary
This Program is approved under the Private Career Colleges Act of Ontario.
There's Never Been a Better Time to Be a Marketer
70 percent of companies are now hiring marketers. The Digital Marketing Diploma Program is designed to prepare you for these exciting opportunities, with an admission challenge to get you off on the right foot, real-world project work, industry networking opportunities, and ongoing career guidance and professional development.
At your own pace
Understand the multiple facets of digital marketing, including the best practices of data analytics, content marketing, and social media marketing. You will complete a challenge that illustrates your ability to develop a holistic marketing strategy across platforms and channels.
Enter an engaging learning environment focused on growth and collaboration, facilitated by our expert Instructors and supported by our data-driven learning Portal.
Digital marketing strategy
Understand fundamental digital marketing concepts and techniques, including the use of market and user research to develop global brand positioning and strategy, omnichannel experiences, customer journeys, personas, and more. You will bring all areas of digital marketing together to nurture users through the digital marketing funnel.
Develop a global content strategy, including objectives, metrics, and guidelines. You will then gain first-hand experience with content marketing management, including keyword research, editorial calendars, content production, and distribution.
Learn email marketing best practices and techniques, including audience development, personas, email list creation and segmentation, drip campaigns, newsletters, chatbots, key performance metrics, landing pages, email marketing regulations, and more.
Understand key demographics and use cases for all major social media platforms. You will then learn to develop a social media marketing strategy, including social content development, management tools, processes, metrics, and measurement.
Learn the fundamentals of performance marketing through core search engine optimization principles to increase online visibility, domain, and page authority. You will then learn to leverage Google Ads, creating campaigns and ad groups to generate leads and conversions.
Analytics and Reporting
Using Google Analytics, Google Data Studio, and Tableau, you will learn the fundamentals of data analysis and visualization, allowing you to track and report on performance, make data-driven decisions, and optimize campaigns and content.
Interested in what a typical day or Capstone Project looks like?
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Senior Data Scientist at Squarespace
VP, Brand & Integrated Marketing at Refinery29
SVP, Data Science and Engineering at Shopify
VP, Digital Strategy & Product at Chipotle
ECD at Wealthsimple
Head of Marketing at Google
Head, Shaping the Future of Media at World Economic Forum
Co-founder and CEO at Wealthsimple
Chief Product Officer at Ellevest
Head of EMEA at Shopify Plus
Senior Product Manager at The New York Times
GM & VP of Product at Shopify
VP of Marketing at Chief
Preparing you for a Career in Digital Marketing
Your experience at BrainStation will prepare you for your new career, giving you the confidence, knowledge, and experience needed to succeed. Have questions about our career services? with an Advisor
Build Your Portfolio
As part of the program, you will build a portfolio of completed marketing projects and tasks, showcasing the skills you have developed.
Prepare for Interviews
To get you ready for the interview process, you will be interviewed by a Hiring Manager and a Digital Marketer, and provided with feedback.
Gain Access to the Industry
You will have the chance to build meaningful connections, with visits to local tech companies, and complimentary access to meetups, networking events, and career fairs.
Our Student Success Team will work closely with you throughout your student journey, helping you set goals and ensuring you're on track to meet them.
Our 20,000 square-foot Toronto campus was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
Located on King West, BrainStation is a unique tech community hub, with immersive classes, flexible corporate training sessions, industry events, expert panel discussions, and more.
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse, conveniently located on the campus' ground floor.
View the Toronto Campusto see our space.
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about your payment options, view our course package.
Choose a payment plan with up to
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
How to Apply
BrainStation selects individuals who are committed to earning a career in digital marketing, and who will thrive in a fast-paced, collaborative learning environment.
Speak with a Learning Advisor
Submit an Initial Online Application
Receive an Invitation to an Interview
Complete the Admissions Challenge
Learn in the Heart of Toronto
460 King Street West, Toronto, Canada
Located at King and Spadina, our 20,000 square-foot Toronto campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.
Due to the heritage nature of 460 King the upper floors of the building are stair-access only (no elevators). Please contact us in advance regarding any accessibility questions or concerns for your course or program of interest. BrainStation also offers Online learning options.
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