Digital Marketing Interview Questions

There is no standard interview format for Digital Marketing interviews. The process will vary depending on the company and the interviewer. To see if you are the right fit, employers may test you on your digital marketing knowledge and technical skills.

In addition, you can expect to answer behavioral questions, which will reveal your work habits, experience, and personality.

To prepare for your digital marketing interview, you will need to:

• Ensure you understand role and requirements of the job
• Explain the value you can bring as a Digital Marketer
• Study the company’s brand and digital marketing strategy
• Brainstorm suggestions to improve the company’s current digital marketing campaigns
• Review and practice common digital marketing interview questions and answers

Prior to the interview, take a look at the company’s brand and current digital marketing strategy. By understanding their mission, values, and marketing channels, you can better tailor your interview answers. Think about suggestions for improving their digital marketing. If this comes up during the interview, you will be ready to show them your creative and analytical thinking.

To prepare for any interview question that may come up during your interview, you can review and practice these common digital marketing interview questions and answers.

Employers will be looking for candidates who understand the basics of digital marketing principles, tools, and processes. Digital marketing is a broad field, and your interviewer will want a better sense of where your skills and experiences lie.

In addition to questions about your portfolio and professional background, you should expect questions that touch on your experience with social media marketing, pay-per-click (PPC) ads, email marketing, analytics and reporting, public relations, and search engine optimization, among other areas.

At a job interview, a hiring manager may ask some of the following questions to test your knowledge of the digital marketing industry:

Question: What is digital marketing?

Answer: Digital marketing is the umbrella term for all forms of marketing that use the Internet or electronic devices.

There are many marketing techniques and tactics that fall under digital marketing, including search engine optimization (SEO), search engine marketing (SEM), link building, social media marketing, email marketing, direct marketing, influencer marketing, and viral marketing.

Similar to forms of traditional marketing, the ultimate goal of digital marketing is to:

• Boost brand awareness
• Increase the size of a company’s sales funnel
• Reach a target audience
• Increase revenue

These forms of digital marketing can be broken down into two main categories:

You should also be able to define and explain a number of terms, including:

Technical skills questions test your ability to implement essential strategies and tools. For these questions, you can refer to your past digital marketing projects and results.

Even though it is not considered a highly technical role, a successful Digital Marketer needs to be committed to staying up-to-date with the latest tech and tools to help them do their jobs more efficiently and effectively.

A few examples of technical digital marketing interview questions include:

Question: What are the top tools and software for social media marketing?

Answer: Digital marketers rely on a range of tools to ensure social media marketing success and to streamline tasks like scheduling social media posts, creating images and other content, analyzing the performance of your posts, managing multiple social media accounts across multiple social media channels, and more.

Top tools for scheduling content include Hootsuite, Later, Buffer, FB Creator Studio, and Sprout Social. For content strategy and marketing, tools like SEMrush are helpful.

If the job you’re interviewing for has a heavy social media element, review the job description to see if there’s a mention of any specific tools or software, and be sure to include them in your answer.

Other Technical Digital Marketing Questions

Employers are not only looking for a candidate with the necessary digital marketing qualifications but also the right personality and work style to collaborate with others.

To get to know you better, employers may ask personal interview questions such as:

Question: What is the biggest challenge facing digital marketing teams today?

To answer this question, draw upon your own digital marketing career, as well as your experiences as a consumer. You could cite the saturation of social-media platforms and the challenge of finding the right approach for each unique audience.

Another option would be to talk about how savvy the modern consumer is, and the challenge of creating content that strikes the balance between authenticity and aligning with a company’s overall brand vision. Be prepared to offer the strategies you personally use to overcome these challenges.

Other Personal Digital Marketing Questions

Leadership and communication are two essential skills that every Digital Marketer needs.

Their job responsibilities often include leading digital marketing campaigns, communicating a brand’s message, and presenting ideas to clients or stakeholders.

To see if a candidate has the right communication and leadership skills, employers may ask interview questions such as:

Question: How do you keep on top of industry news and digital marketing trends? How do you apply this to your work?

Answer: The best way to stay on top of digital marketing trends is social media. You could explain to the hiring manager that as a digital marketer, you are extremely active on a wide variety of social platforms, and you keep up with the latest in the industry by following influencers, industry blogs, and top executives on Twitter, LinkedIn, and Instagram.

You could talk about setting up Google Alerts for any keywords relevant to your brand or company, while also highlighting your interest in completing webinars, pursuing continuing education, and attending digital marketing industry conferences.

Additional Situational Digital Marketing Questions

Behavioral questions are based on your past professional experiences in your digital marketing career.

Employers are looking for specific examples that show how you handled a situation. To successfully answer a behavioral interview question, clearly explain:

• The situation or challenge
• How you responded
• The outcome or results of your actions

Examples of behavioral interview questions for Digital Marketers include:

Question: Describe a digital marketing campaign you worked on that didn’t go as planned. Why did it go wrong, and how did you react?

Answer: The hiring manager here will be looking to see how you deal with disappointment. In your answer, you need to clearly explain how the campaign got off-track, take some responsibility for the setback, and spell out what you learned and the steps that you would take next time to ensure a better result.

One strategy would be to pick a campaign where you might have set unrealistic expectations. Discussing how you chose your KPIs and how you learned to create realistic goals will show that you are a critical thinker and problem solver with a mind for marketing strategy.

Additional Behavioral Digital Marketing Interview Questions

To give you an idea of what top companies are looking for in digital marketing candidates, here are a few examples of interview questions from companies such as Amazon, Google, Facebook, and Microsoft.