A digital marketing cover letter, and specifically a digital marketing specialist cover letter, is a way to pitch to employers that you are the best candidate for a marketing position. A digital marketing cover letter accompanies your resume, explaining why you are a good fit, why you are excited about the Digital Marketing Specialist job, and what you can bring to the company.
A Marketing Specialist cover letter should showcase who you are and how you can contribute to the company and its digital marketing campaigns and initiatives. A successful digital marketing cover letter will get employers intrigued and will help move you forward to the next stage in the application process.
A Digital Marketing Specialist Cover Letter
To write a successful Digital Marketing Specialist cover letter, there are a few steps and best practices to follow.
- Introduce yourself in an engaging way and state the position you are applying to
- Highlight your relevant strengths
- Explain why you are a good fit and what sets you apart
- Close graciously with a clear call to action
Some best practices to follow include:
Research the company
Before you begin writing a digital marketing cover letter, first find out more about the company. Browse their website and learn about their products or services. Reference their work in your cover letter to show that you are interested in the company.
Focus on relevant skills
A cover letter should be one page maximum, so only highlight skills that are most relevant to the position. Carefully review the job description to identify a few of the key skills they are looking for. Share specific examples of how your past experiences (including relevant marketing campaigns) connect to these skills.
Personalize each cover letter
Tailor the writing of your cover letter to the specific role you are applying for. This shows employers that you are invested in their company. Hiring Managers can easily identify generic cover letters.
Review before submitting
Read your cover letter out loud to catch awkward phrasing or missing words. Check carefully for spelling, grammar, or typographical errors.
Getting Started – What Is the Purpose of the Cover Letter?
A cover letter gives employers a better understanding of your skills and experiences and whether you would be a good fit for their company. The cover letter is your chance to show your personality and give some context around your digital marketing experience. Think of it as a way to market yourself and convince employers to move you forward to the next stage.
As you write your cover letter, keep some of these questions in mind:
- What professional experience will you bring to the role?
- What makes you a great Digital Marketing Specialist (or Digital Marketing Manager)?
- Why are you applying for this role?
- How can your experiences help this company?
How to Create an Outline for a Digital Marketer Cover Letter
A general outline you can follow to create your digital marketing cover letter is:
- Heading, including your name and contact information
- The Hiring Manager’s name and title, and the company’s name and address
- Strong introductory paragraph that interests the reader
- Body paragraph(s) that describe your relevant skills and experiences
- Closing paragraph, with a clear call to action
- Sign off
What to Include in Your Digital Marketing Cover Letter?
In your digital marketing cover letter, you will want to first include a heading with basic contact information, a personalized greeting, and an engaging introduction. Next, you should showcase your relevant digital marketing experience and explain why you are applying.
End your cover letter with a polite closing and call to action.
At the top of your cover letter, include your name, email address, and phone number. You can also include links to your website, online portfolio, and LinkedIn page. The heading in your cover letter should match the heading of your resume to create a cohesive application.
Address the Hiring Manager by name to catch their attention. This may involve checking the job posting, company website, or LinkedIn. If you can’t find a name, address it to a specific role or team, such as “Dear Marketing Hiring Manager” or “To the Digital Marketing Recruiting Team.”
Many Hiring Managers quickly skim applications, so it’s important to make an impression right away. Specify the position you are applying for and state the key skills you will bring to the company.
Relevant skills and experience
In the body paragraph(s) of the cover letter, highlight your digital marketing skills and experience, including marketing strategies you have used, and social media sites you have experience with. Refer to specific past accomplishments relevant to the job you are applying for. Identify a few key requirements from the job description and explain how you have the necessary skills to succeed.
Reasons for applying
Explain why you want to bring your digital marketing skills to their company specifically. Along with marketing experience, employers will be looking for cultural fit. Share what excites you about the position and how it aligns with your values and goals.
Reiterate your interest and ask the employer to meet or chat so you can further discuss the role. End your cover letter graciously and thank the employer for their time.
Digital Marketer Cover Letter Examples
These examples can help you write a cover letter for digital marketing jobs:
Digital Marketing Cover Letter Example #1
Dear John Doe,
As a creative and passionate Marketer, I can bring knowledge, experience, and drive to the Digital Marketer Specialist position at XYZ Company. I have two years of experience in executing marketing campaigns and managing social media channels. I look forward to delivering successful marketing campaigns for XYZ Company’s clients.
In my current role as Marketing Intern at 123 Media, I develop in-house marketing campaigns alongside copywriters, graphic designers, and SEO specialists. I manage our social media channels, including Instagram, Twitter, Facebook, and LinkedIn. Since starting my role 3 months ago, I helped grow our follower base by 25%. I can bring my experience to help grow the social following of XYZ Company’s clients.
XYZ Company’s commitment to innovative marketing is inspiring. Your campaign last year for City Services is one of the most memorable marketing campaigns I have ever seen. I am passionate about elevating brands through creative strategies, and I would be thrilled to join XYZ Company and grow my marketing skills.
Thank you for your time in considering me for the Digital Marketing Specialist position. I would be happy to chat more about my experiences and skills. Please feel free to contact me via phone or email.
Digital Marketing Cover Letter Example #2
Dear Jane Doe,
With three years of experience in social media, email marketing, and graphic design, I am excited to apply to XYZ Company as a Digital Marketing Manager and help create unforgettable marketing campaigns.
As a Marketing Consultant at 123 Media, I grow our clients’ brands and engagement. In one of our recent projects, I helped create a comprehensive marketing campaign for a software company. I assisted in redesigning their branding, improving their social media presence, and creating a new email newsletter. Through this redesign, the company saw a 30% increase in sales. I have great communication skills developed through regularly meeting with clients and collaborating with team members. I have the necessary experience and proven success to help XYZ Company develop creative campaigns.
I am dedicated to constantly improving my craft. I have a Bachelor of Commerce and a Certificate in Digital Media and Marketing. I admire XYZ Company’s emphasis on teamwork and collaboration—two things that I also highly value. As the Digital Marketing Manager for XYZ Company, I will work with clients and colleagues to develop innovative marketing ideas.
I would love to talk to you more about my skills, as well as the ideas I have to help XYZ Company continue to grow. I have attached my resume, and you are welcome to contact me by phone or email. Thank you kindly for your time.
Kickstart Your Digital Marketing Career
We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.
Work on projects in a collaborative setting
Take advantage of our flexible plans and scholarships
Get access to VIP events and workshops