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Previously, Michelle worked for the Canucks, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games as well as the Vancouver Whitecaps, and has over 10 years of experience in community building and marketing.
At lululemon Michelle leads the strategy for their athlete and influencer programs. When she's not at the Olympics bringing yoga to professional athletes and teams around the globe, she works closely with the community innovation team helping elevate events (think SeaWheeze Sunset Festival).
A leader in building strategic relationships, join Michelle as she discusses influencer marketing, ambassador storytelling, as well grassroots marketing in a digital space.
Founded in Vancouver, BC, lululemon athletica is a yoga-inspired, technical athletic apparel company for yoga, running, training and most other sweaty pursuits.
What You'll Learn
What You'll Get
*Event is non-refundable and non-transferable.
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