Creators of Vancouver: A Fireside Chat with JJ Wilson
Exclusive Event
Creators of Vancouver:A Fireside Chat with JJ Wilson
Join us in Vancouver for an exclusive fireside chat with JJ Wilson, a visionary entrepreneur reshaping the future of wellness, lifestyle, and community through a powerful portfolio of brands and ventures.
JJ has been part of shaping iconic brands across fashion, fitness, and wellness, from lululemon and Reigning Champ to founding Ride Cycle Club, Kit and Ace, REYAL Performance, House of Wilson and the creative agency Very Polite. As an investor, advisor, and board member, he continues to influence leading global companies like Amer Sports, Arc'teryx, Salomon, Wilson, Atomic, and more. Known for his strategic, purpose-driven approach, JJ builds brands that foster community, influence culture, and create lasting impact.
JJ Wilson
Founder, Board Observer, Strategic Advisor
JJ Wilson is a Vancouver entrepreneur known for building brands at the intersection of wellness, retail, and community. He co-founded Kit and Ace, founded REYAL Performance, and serves as Chairman at Optimi Health. He’s also a Board Observer at Amer Sports, supporting global performance brands like Arc’teryx and Wilson. Through ventures like RIDE Cycle Club and Very Polite Agency, JJ continues to champion purpose-led growth and cultural impact.
Exclusive Event
Creators of Vancouver
Thought Leadership Event
Join us in Vancouver for a candid fireside chat with JJ Wilson, entrepreneur, advisor, and cultural builder, as he shares the principles, pivots, and personal philosophies behind his journey. From launching iconic lifestyle brands to shaping the future of wellness and performance, JJ will dive into what it means to lead with purpose, build with impact, and stay ahead of what’s next.
01
Redefining Community Through Experience
Discover how JJ built Ride Cycle Club into more than just a fitness brand - a place so immersive it’s referred to as “church” by its community.
02
Building the Business: From Startups to Scalable Systems
Follow JJ’s journey from launching Kit and Ace and Ride Cycle to founding REYAL Performance, a performance skincare brand born from his personal wellness philosophy.
03
Action, Wellness & What’s Next: JJ’s Vision
Go deep on JJ’s work with Amer Sports, where he helps shape the evolution of lifestyle and performance brands like Arc’teryx and Salomon.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off
Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside
Our staff will be there to greet you at the campus reception.
Get Started
Reserve Your Spot
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