Exclusive Event

Creators of Vancouver: A Fireside Chat with JJ Wilson

In Vancouver, we hosted an exclusive fireside chat with JJ Wilson, a visionary entrepreneur reshaping the future of wellness, lifestyle, and community through a powerful portfolio of brands and ventures.

BrainStation Vancouver
Event Recap
Sep 11, 2025

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JJ Wilson

Founder, Board Observer, Strategic Advisor

JJ Wilson

Founder, Board Observer, Strategic Advisor

In in this session, JJ Wilson shared candid insights from his journey as an entrepreneur, advisor, and cultural builder, highlighting the principles, pivots, and philosophies that shaped his path. From founding iconic lifestyle brands to influencing global companies like Arc’teryx and Salomon, JJ inspired the audience with his vision for purpose-driven leadership and lasting impact.

JJ Wilson

Founder, Board Observer, Strategic Advisor

JJ Wilson is a Vancouver entrepreneur known for building brands at the intersection of wellness, retail, and community. He co-founded Kit and Ace, founded REYAL Performance, and serves as Chairman at Optimi Health. He’s also a Board Observer at Amer Sports, supporting global performance brands like Arc’teryx and Wilson. Through ventures like RIDE Cycle Club and Very Polite Agency, JJ continues to champion purpose-led growth and cultural impact.

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