Demo Event TO: Driving Marketing Efficiency Through Copilot and Cowork
Exclusive Event
Demo Event TO:Driving Marketing Efficiency Through Copilot and Cowork
During the expert-led demo event, Michelle Tam, Field Marketing Manager, explored how AI tools were reshaping how marketing teams planned, executed, and collaborated, demonstrating how to combine Copilot and Cowork to eliminate bottlenecks, accelerate campaign execution, and streamline cross-functional workflows.
Relive the highlights of Demo Event TO: Driving Marketing Efficiency Through Copilot and Cowork with Michelle Tam in the photo gallery. Download and share your favorites, and don't miss the next event!
"I see it as a brainstorm partner that helps me look at data in a different way. But the human is still very much in the center."
- Michelle Tam, Marketing Manager at Microsoft
Michelle Tam
Marketing Manager
Michelle Tam is a marketing leader with over six years of experience across AI, cloud, cybersecurity, and pharmaceuticals. As a Marketing Manager at Microsoft, Michelle drives the Americas strategy for Generative AI solutions like Microsoft 365 Copilot, delivering campaigns that connect technology to business impact.
A certified PMP, Michelle brings a strategic yet practical approach to executing cross-functional marketing programs. She is passionate about how technology creates equal opportunities and actively supports Microsoft’s Asians ERG and women in STEM initiatives.
Join industry leaders across product, design, and marketing as they share actionable frameworks for the AI-driven professional. The panel will unpack practical models for adapting critical skill sets, mastering cross-functional collaboration, and supercharging individual creative impact.
Join our panel of fintech leaders as they share frameworks for navigating the shift toward agentic commerce. They will unpack practical models for scaling autonomous execution across complex financial ecosystems while prioritizing security and customer trust.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.
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