Exclusive Event

Demo Event TO: Driving Marketing Efficiency Through Copilot and Cowork

During the expert-led demo event, Michelle Tam, Field Marketing Manager, explored how AI tools were reshaping how marketing teams planned, executed, and collaborated, demonstrating how to combine Copilot and Cowork to eliminate bottlenecks, accelerate campaign execution, and streamline cross-functional workflows.

BrainStation Toronto
Event Recap
Jul 27, 2026

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Michelle Tam

Marketing Manager

Michelle Tam

Marketing Manager

"I see it as a brainstorm partner that helps me look at data in a different way. But the human is still very much in the center."

- Michelle Tam, Marketing Manager at Microsoft

Michelle Tam

Marketing Manager

Michelle Tam is a marketing leader with over six years of experience across AI, cloud, cybersecurity, and pharmaceuticals. As a Marketing Manager at Microsoft, Michelle drives the Americas strategy for Generative AI solutions like Microsoft 365 Copilot, delivering campaigns that connect technology to business impact. A certified PMP, Michelle brings a strategic yet practical approach to executing cross-functional marketing programs. She is passionate about how technology creates equal opportunities and actively supports Microsoft’s Asians ERG and women in STEM initiatives.

More Upcoming Events

Aug 17

Demo Event TO

How Product Managers Can Use Claude as a Second Brain

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

Director, Digital Product & Design

Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
Building a Practical, Repeatable System

Aug 17

Demo Event TO How Product Managers Can Use Claude as a Second Brain

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$55

Jose Platero

Director, Digital Product & Design

Discussion Topics:

Finding Cognitive Clarity Under Pressure
Claude as a Decision-Making Partner
Building a Practical, Repeatable System

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Aug 19

Marketing Evenings TO

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From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.