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AI Evenings TO: How AI is Amplifying Creativity Across Product, Design, and Marketing

During the panel, industry leaders across product, design, and marketing shared actionable frameworks for the AI-driven professional, unpacking practical models for adapting critical skill sets, mastering cross-functional collaboration, and supercharging individual creative impact.

BrainStation Toronto

Event Recap

Monday, September 21, 2026

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  • Jose Platero's profile photoJose Platero
    Jose PlateroDirector, Digital Product & Design
  • Michelle Tam's profile photoMichelle Tam
    Michelle TamMarketing Manager

"I have a lot of ideas in my brain, but I don't have the hard skills to hand-draw them. AI enables me to visualize those things instantly, and I still use my judgment to decide what is good. It becomes an enabler to do much more, much quicker."

 

- Jose Platero, Director, Digital Product & Design at Air Canada

  • Jose Platero

    Jose Platero

    Director, Digital Product & Design

    Jose Platero

    With a background spanning product, design, and digital transformation, Jose leads digital product and experience design at Air Canada. His work includes the relaunch of aircanada.com and the new Aeroplan digital platform - initiatives recognized for best-in-class UX and driven by a relentless focus on customer needs.

  • Michelle Tam

    Michelle Tam

    Marketing Manager

    Michelle Tam

    Michelle Tam is a marketing leader with over six years of experience across AI, cloud, cybersecurity, and pharmaceuticals. As a Marketing Manager at Microsoft, Michelle drives the Americas strategy for Generative AI solutions like Microsoft 365 Copilot, delivering campaigns that connect technology to business impact. A certified PMP, Michelle brings a strategic yet practical approach to executing cross-functional marketing programs. She is passionate about how technology creates equal opportunities and actively supports Microsoft’s Asians ERG and women in STEM initiatives.

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