Leaders in Design: User-Centred Innovation

"AI can generate things that look pretty good, but connecting the visual design to the meaning, the context, and the brand is what differentiates human designers. Focus on telling a story through your aesthetic choices."

 

 -Jeff Shin, Senior Director, Design at Felix

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  Jose Platero

  Director, Digital Product & Design

  

  With a background spanning product, design, and digital transformation, Jose leads digital product and experience design at Air Canada. His work includes the relaunch of aircanada.com and the new Aeroplan digital platform - initiatives recognized for best-in-class UX and driven by a relentless focus on customer needs.

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  Danielle Klein

  Director of Product Design

  

  Danielle Klein leads product design at 1Password, guiding a multidisciplinary team to make security simple, intuitive, and accessible. With expertise in UX, research, and storytelling, she shapes experiences that balance user needs and business goals.

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  Jeff Shin

  Senior Director, Design

  

  Jeff Shin is the Senior Director of Design at Felix, where he leads a multidisciplinary design building a new model of healthcare in Canada. Previously, he founded an award-winning charitable giving platform and designed products at leading companies like Wealthsimple.