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Exclusive Event

Marketing Evenings TO: Building Shake Shack Canada

During the presentation, attendees explored how Shake Shack Canada focused on understanding the local market from day one, adapting its messaging, tone, and positioning to resonate with Canadian consumers while staying true to the global brand.

BrainStation Toronto

Event Recap

Wednesday, August 19, 2026

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  • Billy Richmond's profile photoBilly Richmond
    Billy RichmondBusiness Director
  • Jane Phillips's profile photoJane Phillips
    Jane PhillipsMarketing Director

"Shake Shack's vision is to stand for something good in everything we do. Doing good isn't just better for the world; it creates unforgettable experiences for guests, partners, and team members."

 

- Jane Phillips, Marketing Director at Shake Shack Canada

  • Billy Richmond

    Billy Richmond

    Business Director

    Billy Richmond

    Billy Richmond is the Business Director at Shake Shack Canada, where he drives commercial strategy, business development, and growth for the Canadian market. He focuses on connecting teams, optimizing performance, and building strong community engagement to support the continued success and expansion of the Shake Shack brand.

  • Jane Phillips

    Jane Phillips

    Marketing Director

    Jane Phillips

    Jane Phillips is the Director of Marketing for Shake Shack Canada, where she leads brand and marketing strategy to deepen connections with guests and grow the Shack’s presence across the country. She focuses on combining creative storytelling with data‑informed campaigns to elevate the Shake Shack experience and build meaningful engagement in the Canadian market.

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