AI Marketing
A one-day summit for marketing leaders & professionals at the edge of innovation.
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- BrainStation Toronto
Featuring speakers from:
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Marketing Evenings TO: Building Shake Shack Canada
During the presentation, attendees explored how Shake Shack Canada focused on understanding the local market from day one, adapting its messaging, tone, and positioning to resonate with Canadian consumers while staying true to the global brand.
BrainStation Toronto
Event Recap
Wednesday, August 19, 2026
- Billy RichmondBusiness Director
- Jane PhillipsMarketing Director
Exclusive Event
Event Photo Gallery
Relive the highlights of Marketing Evenings TO: Building Shake Shack Canada with Billy Richmond and Jane Phillips in the photo gallery. Download and share your favorites, and don't miss the next event!
"Shake Shack's vision is to stand for something good in everything we do. Doing good isn't just better for the world; it creates unforgettable experiences for guests, partners, and team members."
- Jane Phillips, Marketing Director at Shake Shack Canada
Billy Richmond
Business Director
Billy Richmond is the Business Director at Shake Shack Canada, where he drives commercial strategy, business development, and growth for the Canadian market. He focuses on connecting teams, optimizing performance, and building strong community engagement to support the continued success and expansion of the Shake Shack brand.
Jane Phillips
Marketing Director
Jane Phillips is the Director of Marketing for Shake Shack Canada, where she leads brand and marketing strategy to deepen connections with guests and grow the Shack’s presence across the country. She focuses on combining creative storytelling with data‑informed campaigns to elevate the Shake Shack experience and build meaningful engagement in the Canadian market.