Event Date

2026-08-19T18:00:00.0000000

Exclusive Event

Marketing Evenings TO: Building Shake Shack Canada

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

BrainStation Toronto
Wed, Aug 19, 2026
2026-08-19T22:00:00.0000000Z – 2026-08-20T00:00:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$35

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Billy Richmond

Business Director
Jane Phillips

Marketing Director

Attendees will hear how partnerships, community activations, and experiential moments, like the Shack Truck Tour, played a critical role in building brand love and momentum across the GTA. The conversation also looks ahead at how Shake Shack is scaling rapidly across Canada without losing its neighbourhood-first approach.

Billy Richmond

Business Director

Billy Richmond is the Business Director at Shake Shack Canada, where he leads commercial strategy and operations to drive growth, brand presence, and customer experience across the Canadian market. He focuses on connecting teams, optimizing performance, and building strong community engagement to support the continued success and expansion of the Shake Shack brand.
Jane Phillips

Marketing Director

Jane Phillips is the Director of Marketing for Shake Shack Canada, where she leads brand and marketing strategy to deepen connections with guests and grow the Shack’s presence across the country. She focuses on combining creative storytelling with data‑informed campaigns to elevate the Shake Shack experience and build meaningful engagement in the Canadian market.

01
Localizing a Global Brand

Learn how Shake Shack translated a globally loved brand into a locally relevant experience, balancing consistency with cultural nuance.
02
Community-Led Growth and Partnerships

Explore how community activations, strategic partnerships, and experiential marketing helped drive awareness, loyalty, and word-of-mouth.
03
Scaling Across Canada

A behind-the-scenes look at how Shake Shack is growing quickly across the GTA and beyond, while preserving brand integrity, quality, and connection.

Details of the Evening

What's Included

Shake Shack Favourites – Enjoy a selection of Shake Shack’s most-loved menu items, served fresh so you can experience the brand first-hand.
Settle in for easy conversation and good company in a warm, welcoming space, with beer and wine on hand to round out the experience and make it the perfect setting to wind down or catch up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Wed, Aug 19, 2026
2026-08-19T22:00:00.0000000Z – 2026-08-20T00:00:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$35

Purchase Tickets

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