What’s the Difference Between Growth Marketing and Brand Marketing?
With the pace of change in marketing, staying on top of the latest strategies can be tough. Here are the differences between growth and brand marketing.
Finding the Balance: Growth vs. Brand Marketing, a BrainStation Digital Leadership Event, attracted thousands of professionals from the world eager to better understand the balance between growth and brand marketing.
You can watch the panel event here:
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As always, the panelists touched on a number of topics, including:
- Defining brand, growth and performance marketing
- Team structure and how marketing teams work together
- Emerging tools and tactics
- The most in-demand marketing skills
- Measuring campaign performance
Discussing the internal struggle many companies have balancing growth versus brand marketing, Lyft’s Whitney Bell came to the defense of brand-building initiatives.
“The tension [between brand and performance marketing] is something we struggle with all of the time. It’s easy to say ‘with this incentive we can show this ROI or CPA,’ but it can be a struggle getting [stakeholders] to understand that an investment in branding is just that – an investment. We can’t always give in to those shorter-term pressures,” she said.
Ultimately, though, the panelists agreed that a balance is almost always best, as Trouva’s Juliet Warkentin explained.
“There is nothing that happens at Trouva that happens in a silo. We do not succeed as a business unless we are integrated and supportive of each other’s projects and KPIs,” she said.
Register now for the next BrainStation Digital Leadership Event.
