How Brands Are Using Digital Marketing to Grow
Check out a recap of the How Digital Marketing Built These Brands panel discussion – the latest in BrainStation’s Digital Leadership Event Series.
Last week, Jaclyn and Trevor from VEGA talked to our community about Influencer Marketing and VEGA’s Digital Advocacy Program. Read on to learn more about their talk.
First things first, what is digital advocacy? People call it many things: influencer marketing, brand ambassador programs, word of mouth marketing. VEGA calls it Digital Advocacy and defines it as “marketing that aims at specific key individuals as opposed to demographically based categories.”
Here’s why you should be interested in influencer marketing:
What are the benefits? Digital Advocacy can help you to build brand awareness, educate your community about your brand, boost your social following.
The power of referral:
How to build a Digital Advocacy Program:
Some considerations on Paid vs. Earned:
Jaclyn: Sr. PR and Community Marketing Manager and Trevor: PR Specialist: Media & Blogger Relations, Influencer Marketing & Social Media.
Inspired to learn more? Check out BrainStation’s Digital Marketing course.
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