Alumni Stories: Teamwork Triumphs at IBM Design Sprint
Read a recap of the IBM Design Sprint with insights from the winning team about UX Design and BrainStation's bootcamp experience.
Last Thursday, BrainStation Vancouver rallied some of Vancouver’s top social media gurus to discuss the current state of the industry. Read on to find out what we learned from minds behind Hootsuite, Quietly, MEC, Vega, and the Canucks at this panel discussion.
Here are ten of our favourite tips to rock your own #SocialMediaGame.
Tip #1: Know where people are talking about you.
Find out where your audience is and what platforms they use.
Tip #2: Have a goal.
Decide what message you want to give off with each platform.
Tip #3: Provide good content.
Simply posting anything and everything won’t make people want to follow you. Know what your audience likes and give them something they want to read or watch.
Tip #4: Know your culture.
There are countless stories behind the way your company operates and what inspires you to do the work that you do. Share this passion with your community.
Tip #5: Share something unique.
Send out something of value to your community and make it something they can’t get anywhere else. People should be looking forward to the content you post.
Tip #6: Speaking of Community…
Figure out what your brand story is and create the stories for your employees and advocates and ambassadors to share.
Tip #7: Leverage the Algorithms.
The new FaceBook algorithm doesn’t want you to leave the platform … ever. Create Facebook-specific content. Videos are where you should look right now, don’t miss out!
Tip #8: Make Your Entire Company Part of Your Social Media.
Make sure social isn’t just a department in your company, make it part of your whole organization because you know you business better than anyone.
P.S. It’s been confirmed, Snapchat is the next big thing. Follow us at BrainStationYVR and BrainStationTO.
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