Demo Event NYC: From Concept to Prototype with Claude
Exclusive Event
Demo Event NYC:From Concept to Prototype with Claude
Turn ideas into working prototypes faster than ever with AI. In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.
In this immersive, expert-led demo event, you’ll see how to move from a rough idea to a functional prototype by working alongside Claude. Watch as product thinking, user research, and prototyping come together in a seamless, real-time process.
David Serrano Perpiñá
Product Designer, Instagram
David Serrano Perpiñá is a Product Designer at Instagram, where he designs user experiences that help people create, connect, and share in meaningful ways. He focuses on crafting intuitive, visually engaging products that balance creativity with usability, contributing to features used by millions of people around the world.
Exclusive Event
Event Overview
Go from idea to prototype by collaborating with AI across every stage of the product development lifecycle.
01
Claude as the PM: Defining the “Why”
Learn how to use Claude as a product thinking partner to clarify problems, define goals, and structure your ideas. See how it can help turn ambiguity into clear product specs, user stories, and a strong foundation for design and development.
02
Claude as the Researcher: Validating the “What”
Explore how Claude can support user research by generating research plans, structuring interviews, and synthesizing insights. Understand how to validate your ideas and ensure you’re building with real user needs in mind.
03
Claude as the Engineer: Executing the Plan
Watch a working prototype come to life in real time. Using natural language, we’ll collaborate with Claude to design, iterate, and refine a functional product experience, demonstrating how quickly ideas can be brought to life.
Details of the Evening
What's Included
Light Refreshments – Enjoy a selection of light snacks, thoughtfully prepared to make networking with colleagues feel easy and comfortable.
Settle in for relaxed conversation and meaningful connections in a warm, welcoming space, with refreshments available throughout the evening.
Join us for a fireside chat with Nishant Raina, Vice President, Product Management, and Jessy Zita, Vice President, Data & Services at Mastercard. They’ll share how one of the world’s most powerful networks turns data into products, launches at scale, and drives impact across global markets.
From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.
In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.
6:00 PM
-
8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
In Partnership With
Discussion Topics:
Building Meaningful Brand Connections in an AI Era
AI’s Impact on Brand Strategy & Customer Experience
Staying Culturally Relevant in a Rapidly Changing World
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
Join us for a forward-looking conversation with leaders shaping how insurance is evolving through digital experiences, AI, and customer-first innovation.
6:00 PM
-
8:00 PM BST
55-57 Rivington St, London
£25
Discussion Topics:
A New Era of Digital Insurance Experiences
The 2026 Roadmap: Trends Shaping the Future of Insurance
The 2026 Roadmap: Trends Shaping the Future of Insurance
Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.
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