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Morning Event

Marketing Mornings LDN: Embracing Uncertainty in the Age of Data

Join us in London for a sharp take on modern marketing. Ricardo Motti, Head of Global Growth Campaigns at Spotify, shares why embracing uncertainty, rather than over explaining, can unlock your biggest growth opportunities.

  • BrainStation London
  • Wed, May 14, 2025
  • 2025-05-14T07:00:00.0000000Z  –  2025-05-14T08:00:00.0000000Z

This event has ended.

  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Ricardo Motti

    Ricardo Motti

    Head of Global Growth Campaigns

Ricardo Motti

Head of Global Growth Campaigns

Spotify

Join Ricardo Motti, Head of Global Growth Campaigns at Spotify, for a conversation on why embracing uncertainty can be a marketer’s greatest advantage. From navigating ambiguous data to trusting your instincts, Ricardo will explore how letting go of over explanation can lead to sharper thinking, better decisions, and more impactful growth.

  • Ricardo Motti

    Ricardo Motti

    Head of Global Growth Campaigns

    Ricardo Motti leads growth campaigns at Spotify, combining creativity and data to engage global audiences. With a background in strategy and product marketing, he’s launched high-impact initiatives that balance performance with instinct. Known for challenging norms, Ricardo helps teams navigate complexity and make smarter, bolder moves.

Exclusive Event

Event Overview

In a world of A/B tests, attribution models, and endless data, it’s easy to think every decision can be perfectly reasoned. But when certainty becomes a crutch, it can cloud judgment. Ricardo Motti shares how embracing uncertainty leads to sharper thinking, better instincts, and smarter marketing.

  • 01

    The Certainty Trap: Why We Explain Too Much

    Our brains are wired to make sense of everything, even when there’s no clear answer. Ricardo breaks down how this cognitive bias shows up in marketing teams, performance reviews, and campaign analysis, and why chasing tidy explanations can lead us astray.

  • 02

    When the Numbers Don’t Add Up

    Not every outcome can be explained, and that’s okay. Ricardo shares how to navigate ambiguity with confidence, think critically about data, and avoid “certainty theatre” in high-pressure environments.

  • 03

    Instincts, Complexity, and the Real World

    In fast-moving industries, your gut often gets there before the graphs do. Learn how to trust your instincts when data gets noisy, and why confidence in the unknown can unlock unexpected growth.

Details of the Morning

What's Included

  • Freshly Brewed Coffee & Morning Bites – Start your day right with a selection of premium coffees, teas, and an assortment of fresh pastries and breakfast bites - perfect for fuelling conversations and sparking new connections.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at reception.

London Map

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Wed, May 14, 2025
  • 2025-05-14T07:00:00.0000000Z  –  2025-05-14T08:00:00.0000000Z

This event has ended.

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