As Research In Motion prepares for the public release of BlackBerry 10 in early 2013, the Waterloo company is toting its new mobile platform and smartphones around developers and wireless carriers.
Late last week RIM revealed that it showcased BB10 to Canadian carriers and that they were “visibly positive and visibly enthusiastic,” according to the Star. Andrew McLeod, managing director of RIM’s Canadian operations, told media last Thursday that “the response that we got back from the executive team at some of the Canadian carriers was tremendous.”
Canada, RIM affirms, will be of particular focus during the initial launch of BB10. “It’s very important to us that we demonstrate leadership and strength in our home market,” Andrew added.
Canada is both important and unimportant to RIM. On one hand, Canadian consumers have remained significantly more loyal to BlackBerry than their American counterparts. But on the other hand, Canada accounts for less than 4% of the company’s total revenues, making its home nation a much smaller market than the US and even some overseas regions.