Canadians Still Big BlackBerry Users: RIM Devices Account for 45% of Smartphone Activity
Reports of RIM’s death may be exaggerated.
According to a recent report from Toronto’s JUICE Mobile the iPhone is the number one device in Canada but BlackBerry devices still account for 45% of smartphone activity.
Five different BlackBerries are represented within the top devices in April, with the Blackberry Torch 9800 being the number two device in market. RIM’s operating system remains responsible for 45% of the total requested ad calls on JUICE in April, suggesting that the doom and gloom surrounding RIM is premature. Bottom line: Canadians are still big Blackberry users.
Unlike traditional research firms, which often use samples and panels to speculate on mobile trends, JUICE draws on actual monthly data from its own infrastructure to identify the trends taking place in the marketplace.
JUICE’s analysis also notes that the Android operating system has seen rapid growth over the past three months, growing from 11% of requested impressions to now represent 20%. And Android is making these gains at the expense of Apple and Symbian, not BlackBerry.
April also marks the first time that an Android device has entered the Top 10 handset list, with the appearance of the Galaxy Nexus at number 10.
