The trend of cord cutting began with consumers ditching landline phones for mobile phones. More recently people have taken to ditching cable television for video streaming.
Now we’re cutting the cord on home internet in favor of strictly mobile data.
“We are now entering the realm of triple cord cutting,” Kristin Paulin, senior analyst at Ovum, told Fortune.
The proof is in the pudding: in the most recent quarter, America’s biggest telecommunications providers are losing subscribers in one, two, or—in the case of both AT&T and Windstream—all three of the categories.
The idea of abandoning home internet comes as mobile providers offer unlimited data plans for smartphones, while 4G LTE networks deliver comparable speeds to broadband. It’s also become a trend because prices have gone up: paying monthly for home data, mobile data, and accessories like Netflix quickly adds up.
Pew Research suggests 59% of those using only mobile internet cited cost savings as their primary reason behind the move. Today, 13% of adults are mobile data only, up from 8% in 2013, according to Pew. Those with broadband connections has dropped to 67%.
The trend comes as providers are offering ultra-fast home internet packages. But at some point, increased speed has diminishing returns, and regular users ultimately won’t notice much benefit from faster internet—which means they certainly won’t pay more.