Facebook Plans Original Content to Grow Video Tab
Facebook is the latest company to enter the world of original video content.
According to sources cited in The Hollywood Reporter, the producers of American Ninja Warrior are developing a reality show for Facebook called Last State Standing, which will see one person from each US state compete in a series of games and challenges for $500,000.
Facebook is also working on a scripted comedy based on a cancelled MTV show.
The moves are part of a growing of Facebook’s video ecosystem, which will balance short-form content from digital producers like Vox Media and BuzzFeed and television-style series, as the social network looks to distribute original video to its 1.9 billion active users.
