LeadSift, a provider of social media intelligence solutions, today announced that Omers Ventures and Salesforce Ventures have invested in the company.
The investment will further product development efforts and fuel sales and marketing, according to the Halifax startup.
“LeadSift can set a new benchmark on what sales and marketing teams should know about their customers,” says Damien Steel, Director at Omers Ventures.
LeadSift is a social intelligence platform that mines audiences to help brands identify, understand and reach consumers in real-time through the lens of intent, profile and affinity.
LeadSift also officially launched its Consumer Insights API to allow for integration of real-time social insights directly into other business applications to enrich contact and profile data.
“CRM, Marketing Automation, Influencer Marketing and Media Buying platforms are reimagining how to differentiate their product offerings and grow their business,” said Tukan Das, CEO of LeadSift. “APIs offer a way to further development with minimal investment and disruption to existing resources.”
LeadSift was founded by four data scientists, Tapajyoti (Tukan) Das, Sreejata Chatterjee, Hatem Nassrat and Daniel Allen.
The value of the transaction was not disclosed.