This morning Montreal-based Hotelier SaaS platform GuestDriven announced a $3 million Series A round led by PlazaCorp, Real Ventures and Structure Capital.
GuestDriven helps hospitality brands build guest engagement, loyalty and drive advocacy through a Guest Relationship Management platform and a suite of integrated tools for targeting, campaigning and interacting with the guest at each and every stage of travel.
GuestDriven’s core product works by evaluating a hotel guest’s history, spending power, interests and social media activity and influence. It then allows a property to provide, via any device, relevant local tips, recommendations and on-site services and “perks”.
GuestDriven is currently deployed with 115 hotels and 35 cities around the world.