Canadian video streaming service Shomi is shutting down just two years after launching.
Despite being backed by telecom giants Shaw and Rogers, the Netflix competitor will shutter at the end of November.
David Asch, Senior Vice President and General Manager for Shomi, admitted that “the business is more challenging to operate than we expected.”
Current members can stream until November 30.
The service launched in November of 2014 as a Canadian-specific alternative to Netflix.
“We’re really grateful to Canadians who enthusiastically invited us into their living rooms and took us with them on their phones, tablets and laptops,” said Asch. “We’re proud of the great service we created and the role we played in the evolution of Canada’s video landscape.”