Nintendo Shares Plunge 18% After Warning Pokémon Go Will Not Give Company Financial Boost

Nintendo’s shares nearly doubled since launching Pokémon Go a little over two weeks ago, but the stock took a huge hit today after revealing that the game’s impact on the company’s financial state will be “limited.”

World’s Most Dedicated Pokémon Go Player? New York Man May Be the First to Catch ‘Em All

Pokémon Go was developed by Niantic, and the Pokémon Company is technically separate of Nintendo. While Nintendo obviously has a stake in the game, it’s estimated the company will get only around 13% of sales from Pokémon Go.

Pokemon Go Makes It’s Homecoming

Nintendo’s shares fell 18%, the maximum amount allowed in one day by the Tokyo stock exchange. The company will report first-quarter earnings later this week. The quarter closed before the launch of Pokémon Go, so the game’s impact on Nintendo will not be revealed.