Nintendo Shares Plunge 18% After Warning Pokémon Go Will Not Give Company Financial Boost

Nintendo’s shares nearly doubled since launching Pokémon Go a little over two weeks ago, but the stock took a huge hit today after revealing that the game’s impact on the company’s financial state will be “limited.”

https://borndigital.com/2016/07/22/pokemon-first-to-catch-em-all

Pokémon Go was developed by Niantic, and the Pokémon Company is technically separate of Nintendo. While Nintendo obviously has a stake in the game, it’s estimated the company will get only around 13% of sales from Pokémon Go.

https://borndigital.com/2016/07/22/pokemon-go-homecoming

Nintendo’s shares fell 18%, the maximum amount allowed in one day by the Tokyo stock exchange. The company will report first-quarter earnings later this week. The quarter closed before the launch of Pokémon Go, so the game’s impact on Nintendo will not be revealed.

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