Less that 24 hours after I wrote that Toronto’s Tucows is divesting its non-core assets and focusing on their domain registration business for 2009, they’ve proved me wrong. I know that Tucows isn’t just a domain registrar and it’s also a popular software download site but today’s announcement comes as a surprise.
Meet Tucow’s Butterscotch.com, a new online video network that offers educational and user-friendly instructional shows designed to demystify technology for the average technology consumer. As with many premium domain name owners, it appears Tucows just couldn’t resist the tempation of building out their own online real estate.
Butterscotch.com’s Fall lineup features a range of handy tutorials and TV-like shows aimed at making technology fun and easy to understand. Hosted by tech veterans Amber MacArthur, Andy Walker, Sean Carruthers, and Molly MacDonald, Butterscotch.com aims to be the HGTV of the technology industry. The site launched with 35 video tutorials with plans to hit 500 videos by next spring.