Social Media Week Toronto 2019 (#SMWTO 2019) is kicking off next week, and the four-day event features more than 40 speakers this year, with a number of leading social media marketing experts, influencers, and brands.
Here are nine sessions you won’t want to miss.
How to Produce for Ad Resistant Eyeballs
Nov 12, 2019, 11:55 AM – Hosted By Blue Ant Plus
In this session, the team from social content agency Blue Ant Plus will explore everything they’ve learned about what makes a piece of branded content work on social media.
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Nov 12, 2019, 9:20 AM – Hosted By Gil Media Co.
Carlos Gil, the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, will dive into how to put the ‘social’ back into social media and claim brand relevancy in a world where consumers want to be engaged.
Champion Brand Partnerships: Riding the Raptors Wave to Victory
Nov 12, 2019, 3:50 PM – Hosted By Rakuten.ca
Leaders from McDonald’s, Tangerine Bank, and Sun Life discuss their experience partnering with the NBA and the Raptors during the team’s championship victory in 2019.
The Pros Guide to TikTok: A New Era of Video Marketing
Nov 13, 2019, 3:30 PM – Hosted By TikTok
Have you heard? TikTok is the latest thing and the platform’s popularity continues to grow. In this session, TikTok influencer Eric Struk will explore the best ways to leverage the platform, and what marketing approaches resonate with Gen Z.
Challenge Accepted: Engagement Strategies that Drive ROI
Nov 13, 2019, 11:30 AM – Hosted By Pinch Social
Three fast-growing, Toronto-based brands (Knix, Mejuri, and Endy) make up the panel at this session, which takes a closer look at effective community engagement strategies.
Twitter Canada: Win Big With Launches
Nov 13, 2019, 1:15 PM – Hosted By Twitter Canada
In this session, Michelle Slater, Twitter’s Head of Business Marketing, will be revealing new research and lifting the veil on what every brand needs for a successful launch.
VICE Canada – The World Is Young: Capturing the Attention of Today’s Youth
Nov 14, 2019, 9:45 AM – Hosted By VICE Canada
Amy Davies, Vice Canada’s Vice President, Client Strategy and Creative will explore how the workplace and purchasing trends are changing, and how media and brands are playing a role.
Deepfake, Data, and Robots, Oh My: The Future of AI & Social Media
Nov 14, 2019, 3:15 PM – Hosted By Pinch Social
Martin Waxman, CMO at Spin Sucks and social media professor, will explore artificial intelligence, deep learning, and the rise of the smart machine.
Paid Social in 2020: What Marketers Need to Know
Nov 14, 2019: 6:30 PM – Hosted by BrainStation
This RSVP-only exclusive event can’t be missed! Speakers from Facebook, AdParlor, Twitter, and Shopify will talk about the paid social trends and best practices.
Social Media Week Toronto 2019 runs from November 12 to 15 at numerous locations across the city.