Search Engine Optimization Course Overview
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Conduct an SEO Audit
In this Search Engine Optimization course, learn how to conduct a comprehensive SEO audit to assess the impact of online efforts and identify areas of improvement.
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Adopt Best Practices
Set up and analyze core anchors to ensure search engines are able to easily access and read your website's keywords.
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Develop a Long-Term Strategy
Understand how to continually increase your ranking and authority through content development and strategic linking.
Earn a BrainStation Search Engine Optimization Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
What You'll Learn
Search Engine Optimization Fundamentals
Understand how search engines read your website, and decide the overall ranking of results on the search engine results page.
Keyword Strategy
Conduct research to identify and select keywords and create a keyword tracking map to ensure you're sending customers to the relevant website pages.
On-Page SEO
Complete audits of on-page SEO factors, including meta descriptions, keyword relevance, and site experience, to identify areas of opportunity that will increase your ranking and drive traffic.
Off-Page SEO Strategy
Learn how to utilize off-page factors like backlinks and content marketing to influence and improve your search engine results ranking.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Sukhmani Dev
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Mike Giepert
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Sharmeen Browarek Chapp
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Michael Ayeoola
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Darren Murph
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Leanne Gibson
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Kirstine Stewart
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Shimona Mehta
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Samantha Yu
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Laura Elsener
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Tehmina Haider
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Sandy Carter
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Satish Kanwar
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Clare Carr
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Brittany Forsyth
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Alex Schleifer
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Nicole West
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Win Sakdinan
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Alexandria Stried
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David Lennie
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Michael Katchen
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Frank Bach
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Tom Keiser
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Sanyogita Shamsunder
Interested in what a typical day looks like?
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible payment plans.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
