Creators of VAN: Building, Backing and Believing in What’s Next

Whether you’re building a company, a community or a movement, this event brings together voices who know what it takes to start from scratch. In this conversation, Jenny Yue (OHME!), Jenn Orr (Popoff) and Joel Hansen (LOI) will reflect on the real journey of starting up, how to stay scrappy, scale smart and build brands that matter. 

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  Jenny Yue

  Co-Founder and CEO

  

  Jenny Yue is the Co-Founder and CEO of OHME!, a forward-thinking brand redefining wellness through functional design and inclusive community. With a background in fashion and a passion for innovation, Jenni leads with creativity, purpose, and a drive to build more human-centered experiences.

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  Jenn Orr

  Founder

  

  Jenn Orr is the Founder of Popoff, a brand built at the intersection of joy, creativity, and culture. With a background in brand strategy and creative direction, Jenn brings bold ideas to life through thoughtful storytelling and community-driven experiences that resonate and inspire.

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  Anastasia Kiku

  Co-Founder

  

  Anastasia Kiku is the Co‑Founder of resuables, a sustainable brand committed to creating reusable lifestyle products that reduce single-use waste. With a passion for environmental impact and thoughtful design, she leads brand strategy and product development, building a community centered around eco-conscious living.

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  Caty Tedman

  Founder & CEO

  

  Caty Tedman is the Co-founder of Sipply with a career dedicated to enhancing consumer experiences in the digital space. From pioneering social media at ESPN in 2008 to leading Partnerships & Marketing at Dapper Labs, she’s worked with major brands to make emerging technologies like blockchain accessible and exciting. Her past roles include USA Network, the NHL, and the NFL, and she’s passionate about enriching fan engagement and collaborating with smart people.

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  Brianna Huycke

  Vice President, Capital

  

  Brianna Huycke is VP of Capital at RBCx, where she supports Canada’s most promising startups with tailored capital solutions. With a focus on innovation-driven companies, she brings a unique blend of financial acumen and strategic insight to fuel high-growth ventures across sectors.

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  Joel Hansen

  Head of Marketing

  

  Joel Hansen is Head of Marketing at LOI, where he blends storytelling, brand strategy, and community building to elevate mission-driven startups. A passionate advocate for entrepreneurship, Joel’s work focuses on amplifying emerging voices and helping startups cut through the noise.