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Exclusive Event

Leaders in Design: Scale, Craft, and Innovation at Loblaw

During the forward-looking conversation, design leaders from Loblaw explored how AI-native practices, distinct user audiences, and the evolution of craft were shaping the next generation of retail, enterprise, and digital health experiences.

BrainStation Toronto

Event Recap

Wednesday, August 5, 2026

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  • James Law's profile photoJames Law
    James LawSenior Director, Product Design
  • Júlia Korte Ferreira's profile photoJúlia Korte Ferreira
    Júlia Korte FerreiraDirector of Product Design
  • Jacob Hanania's profile photoJacob Hanania
    Jacob HananiaDirector of Product Design

"Execution was always going to get easier, that's the point of technology. Taste is still subjective, and as designers, I think we're in a unique position to set the bar for what good taste is."

 

- Jacob Hanania, Director of Product Design at Loblaw Digital

 

 

  • James Law

    James Law

    Senior Director, Product Design

    James Law

    James Law leads the product design team shaping the future of digital health at Loblaw. He drives design-led strategies that unite business vision, branding, and go-to-market execution, while exploring consumer-facing agentic AI experiences and new interaction patterns beyond traditional web and mobile. Outside of work, he founded Design Kindly, a program that helps emerging designers become more strategic in their careers.

  • Júlia Korte Ferreira

    Júlia Korte Ferreira

    Director of Product Design

    Júlia Korte Ferreira

    Júlia Korte Ferreira leads product design for Advance, Loblaw’s retail media network. She specializes in building powerful B2B self-serve platforms and agentic media solutions that connect vendors, agencies, and CPGs with retail data. Júlia is focused on driving business impact through customer co-creation and pioneering automated, design-to-code workflows at scale.

  • Jacob Hanania

    Jacob Hanania

    Director of Product Design

    Jacob Hanania

    Jacob Hanania leads the product design strategy for Loblaw's fulfillment systems and enterprise AI initiatives. He specializes in driving 0-to-1 product development, designing complex operational ecosystems, and building generative AI tools that support store managers in their day-to-day operations. Jacob focuses on unlocking enterprise scale and efficiency through highly intuitive design.

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