Exclusive Event

Marketing Evenings NYC: How To Make Your Brand Culturally Relevant

During our conversation with Alexandra Abel, Brand Partnership Manager at TikTok, she explored how brands could break through and become culturally relevant, and shared how to tap into creators, moments, and trends that drive real impact.

BrainStation New York
Event Recap
May 20, 2026

View Photo Gallery

Alexandra Abel

Brand Partnership Manager

Alexandra Abel

Brand Partnership Manager

"Prioritize entertainment over advertising. You don’t want your ads to feel like ads. You want your marketing to feel authentic and genuine."

-Alexandra Abel, Brand Partnership Manager at TikTok

Alexandra Abel

Brand Partnership Manager

Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.

More Upcoming Events

May 27

Intro to

Product Design Certification Course

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:30 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$20

Zlata Ivleva

VP, User Experience Design, Growth

Discussion Topics:

What is Product Design?
Design Thinking in Action
Adding Design Skills to Your Toolkit

May 27

Intro to Product Design Certification Course

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.