Exclusive Event

Marketing Evenings NYC: How To Make Your Brand Culturally Relevant

During our conversation with Alexandra Abel, Brand Partnership Manager at TikTok, she explored how brands could break through and become culturally relevant, and shared how to tap into creators, moments, and trends that drive real impact.

BrainStation New York
Event Recap
May 20, 2026

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Alexandra Abel

Brand Partnership Manager

Alexandra Abel

Brand Partnership Manager

"Prioritize entertainment over advertising. You don’t want your ads to feel like ads. You want your marketing to feel authentic and genuine."

-Alexandra Abel, Brand Partnership Manager at TikTok

Alexandra Abel

Brand Partnership Manager

Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.

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