Marketing Evenings NYC: How To Make Your Brand Culturally Relevant
Exclusive Event
Marketing Evenings NYC:How To Make Your Brand Culturally Relevant
Join us for a conversation with Alexandra Abel, Brand Partnership Manager at TikTok, as she explores how brands can break through and become culturally relevant. Alexandra will share how to tap into creators, moments, and trends that drive real impact.
In a fast-moving digital landscape, relevance is everything. Alexandra Abel will unpack how brands can leverage creators to drive ROI, align with cultural tentpole moments, and develop an authentic voice that stands out. Expect practical insights on turning attention into meaningful engagement.
Alexandra Abel
Brand Partnership Manager
Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.
Exclusive Event
Event Overview
Cultural relevance is what separates brands that blend in from those that lead. Alexandra Abel shares how to work with creators, align with key cultural moments, and build an authentic voice that cuts through the noise and drives results.
01
Leveraging Creators to Drive ROI
Learn how to partner with creators in ways that feel authentic while delivering measurable business impact.
02
Aligning with Cultural Moments
Discover how to identify and activate around key moments that matter to your audience and amplify your brand’s presence.
03
Finding Your Authentic Voice
Explore how brands can develop a distinct tone and identity that resonates, helping them stand out in a crowded and competitive landscape.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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