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Marketing Evenings NYC: How To Make Your Brand Culturally Relevant
During our conversation with Alexandra Abel, Brand Partnership Manager at TikTok, she explored how brands could break through and become culturally relevant, and shared how to tap into creators, moments, and trends that drive real impact.
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Event Recap
Wednesday, May 20, 2026
- Alexandra AbelBrand Partnership Manager
Alexandra Abel
Brand Partnership Manager
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Relive the highlights of Marketing Evenings NYC: How To Make Your Brand Culturally Relevant with Alexandra Abel in the photo gallery. Download and share your favorites, and don't miss the next event!
"Prioritize entertainment over advertising. You don’t want your ads to feel like ads. You want your marketing to feel authentic and genuine."
-Alexandra Abel, Brand Partnership Manager at TikTok
Alexandra Abel
Brand Partnership Manager
Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.
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