Event Date

2026-05-20T18:00:00.0000000

Exclusive Event

Marketing Evenings NYC: How To Make Your Brand Culturally Relevant

Join us for a conversation with Alexandra Abel, Brand Partnership Manager at TikTok, as she explores how brands can break through and become culturally relevant. Alexandra will share how to tap into creators, moments, and trends that drive real impact.

BrainStation New York
Wed, May 20, 2026
2026-05-20T22:00:00.0000000Z – 2026-05-21T00:00:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY How to get here
$45

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Alexandra Abel

Brand Partnership Manager

Alexandra Abel

Brand Partnership Manager

In a fast-moving digital landscape, relevance is everything. Alexandra Abel will unpack how brands can leverage creators to drive ROI, align with cultural tentpole moments, and develop an authentic voice that stands out. Expect practical insights on turning attention into meaningful engagement.

Alexandra Abel

Brand Partnership Manager

Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.

01
Leveraging Creators to Drive ROI

Learn how to partner with creators in ways that feel authentic while delivering measurable business impact.
02
Aligning with Cultural Moments

Discover how to identify and activate around key moments that matter to your audience and amplify your brand’s presence.
03
Finding Your Authentic Voice

Explore how brands can develop a distinct tone and identity that resonates, helping them stand out in a crowded and competitive landscape.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

Finding Your Way

Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
Entering The Building

A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
Once You're Inside

Our staff will be there to greet you at reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation New York
Wed, May 20, 2026
2026-05-20T22:00:00.0000000Z – 2026-05-21T00:00:00.0000000Z

136 Crosby St, 4th Floor, New York City, NY Get Directions
$45

Purchase Tickets

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