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Exclusive Event

Marketing Evenings NYC: How To Make Your Brand Culturally Relevant

During our conversation with Alexandra Abel, Brand Partnership Manager at TikTok, she explored how brands could break through and become culturally relevant, and shared how to tap into creators, moments, and trends that drive real impact.

  • BrainStation New York
  • Event Recap
  • May 20, 2026
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  • Alexandra Abel

    Alexandra Abel

    Brand Partnership Manager

Alexandra Abel

Brand Partnership Manager

TikTok

"Prioritize entertainment over advertising. You don’t want your ads to feel like ads. You want your marketing to feel authentic and genuine."

 

-Alexandra Abel, Brand Partnership Manager at TikTok

  • Alexandra Abel

    Alexandra Abel

    Brand Partnership Manager

    Alexandra Abel is a Brand Partnership Manager at TikTok, where she works with leading brands to develop creative, performance-driven campaigns that resonate with TikTok’s global community. She focuses on building strategic client relationships and helping brands show up authentically on the platform through culturally relevant content and innovative advertising solutions.

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Jul 29

Leaders in Product

Fintech Insights from JPMC & PayPal

Join us for a forward-looking conversation with product leaders exploring how AI-driven products, sustainable growth strategies, and customer-first innovation are shaping the next generation of financial services.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45

In Partnership With

  • Sam Farnham
  • Shivali Khetan

Discussion Topics:

  • Building Fintech Products for the Agentic Era
  • Unlocking Product-Led Growth and Retention
  • The Future Landscape of Financial Experiences
Jul 29
Leaders in Product Fintech Insights from JPMC & PayPal

Join us for a forward-looking conversation with product leaders exploring how AI-driven products, sustainable growth strategies, and customer-first innovation are shaping the next generation of financial services.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45

In Partnership With

  • Sam Farnham
  • Shivali Khetan

Discussion Topics:

  • Building Fintech Products for the Agentic Era
  • Unlocking Product-Led Growth and Retention
  • The Future Landscape of Financial Experiences
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