Marketing Evenings NYC: How To Make Your Brand Culturally Relevant

Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.

• 6:00 PM - 7:30 PM EDT
• 482 Front St W, 2nd Floor, Toronto, ON
• $55

Jose Platero

Director, Digital Product & Design

From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

• 6:00 PM - 8:00 PM EDT
• 482 Front St W, 2nd Floor, Toronto, ON
• $35

Join us for an evening with Greg Rogers, Head of Design at Float, as he explores how a high-growth company reimagined its entire design workflow.

• 6:00 PM - 8:00 PM EDT
• 482 Front St W, 2nd Floor, Toronto, ON
• $35

Greg Rogers

Head of Design

Learn how to empower your product and digital teams to transition from writing requirements to orchestrating AI agents through a live demonstration of Cursor.

• 6:00 PM - 7:30 PM BST
• 55-57 Rivington St, London
• £40

Demo Event of

Abdullah Abu-Hassan

Data & AI Lead

Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.

• 6:00 PM - 8:00 PM BST
• 55-57 Rivington St, London
• £20

Ksenia Barton

Marketing Lead

Join us for an insightful panel discussion examining how leaders in the fintech space are reinventing global payments, prioritizing cross-industry partnerships, and navigating the evolving dynamics of customer trust in a digital-first era.

• 6:00 PM - 8:00 PM BST
• 55-57 Rivington St, London
• £25