Event Date

2025-06-26T18:00:00.0000000

This event has ended.

Exclusive Event

Product Evenings LDN: Building Apps to Connect Billions

Join us in London for a rare inside look at how WhatsApp is building AI-powered products for over two billion users around the world.

BrainStation London
Thu, Jun 26, 2025
2025-06-26T17:00:00.0000000Z – 2025-06-26T18:30:00.0000000Z

55-57 Rivington St, London How to get here
£25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Bruna Zacka

AI for WhatsApp

Bruna Zacka

AI for WhatsApp

Join Bruna Zacka, AI Product Lead at WhatsApp, for a conversation about what it takes to build products that serve billions. From driving AI innovation to designing for global accessibility, Bruna will share how her team creates personalized, resilient experiences at scale, redefining what it means to build technology that’s fast, inclusive, and truly world-ready.

Bruna Zacka

AI for WhatsApp

Bruna Zacka leads AI-driven product development at WhatsApp, focusing on scalable solutions that serve a truly global user base. With experience in shipping complex features across language, bandwidth, and device limitations, she works at the intersection of accessibility, automation, and real-time messaging.

01
Designing for Everyone, Everywhere

Bruna explores how WhatsApp's product philosophy ensures usability across languages, cultures, and connectivity levels. Learn how constraints inspire innovation when you're designing for billions.
02
AI Meets Messaging: Personalization at Scale

Discover how AI is powering better user experiences across WhatsApp, from automation and content understanding to smart replies and assistant tools that adapt to different communication styles.
03
Building Resilience Into the Core

At global scale, reliability is everything. Bruna shares how the team designs for stability across devices, geographies, and infrastructure, ensuring WhatsApp works even when networks don’t.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation London
Thu, Jun 26, 2025
2025-06-26T17:00:00.0000000Z – 2025-06-26T18:30:00.0000000Z

55-57 Rivington St, London Get Directions
£25

This event has ended.

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