360 Incentives Secures $7.65 Million Round Led By OMERS Ventures

Whitby’s 360 Incentives announced this morning that it has secured a $7.65 million investment led by OMERS Ventures and including Klass Capital and Round 13 Capital.

The investment will support 360’s growth strategy and accelerate its development of leading-edge channel engagement and incentives management technologies.

360 Incentives is modernizing the channel incentive space by providing an automated platform for clients that allows them to manage their channel promotion, incentive and rebate programs efficiently and holistically.

Its sophisticated solution allows customers to dramatically reduce error and fraud, and to track in real-time where every promotion dollar is being spent to measure their return-on-marketing.

360 Incentives was a recent winner of a Deloitte Technology Fast 50™ Companies To Watch award and according to today’s press release, in four years 360 has acquired over 75 global manufacturing clients, and has not lost a single customer to date.

“We were attracted by the passion and vision of founder Jason Atkins and his team and their ability to bring a game-changing technology solution to the channel incentives space. They are an innovator and a leader in channel sales incentives and partner engagement,” said Derek Smyth, Managing Director of OMERS Ventures.