Today, BroadbandTV unveiled a new brand identity and headquarters to coincide with its eleventh anniversary.
The new identity was unveiled at BBTV’s new global headquarters, located in Vancouver’s Coal Harbour district, spanning 30,000 square feet.
“We’re creating one of the world’s most advanced and connected entertainment ecosystems with a suite of digital media brands in the most popular content verticals, powered by our smart technology,” commented Shahrzad Rafati, CEO, BroadbandTV. “Behind every layer of the design is a code – a piece of the company’s DNA – presented in binary walls and within art around the office which represents our core values.”
The new space features a 50 person theatre for screenings, an in-house studio for creators and talent, a baby grand piano, and intelligent lighting throughout. This is paired with custom artwork and design from Canadian talent.
BBTV’s rebrand follows a number of major accomplishments in the last 12 months including a partnership with The Huffington Post to establish Outspeak, a next-generation citizen journalism brand.