Benevity Builds Global Goodness with TrustCSR Acquisition
Sometimes, acquisitions just keep on giving.
The Calgary-based Benevity has announced the acquisition of TrustCSR, a U.K.-based corporate social responsibility consultancy company. Benevity themselves are a global leader when it comes to corporate responsibility, working with massive names like Apple, Google and Microsoft. Terms of the deal were not disclosed.
TrustCSR serves enterprise clients as well, including Amazon, British Telecom and DHL, so their experience with large brands will help them integrate quickly with Benevity. TrustCSR has worked Benevity for the past five years as well.
“Global enterprises are seeking to extend the success of their Goodness programs beyond headquarter locations to more deeply engage and inspire their international employees with a purpose-driven culture,” said Bryan de Lottinville, founder and CEO of Benevity. “But scaling Goodness globally requires more than just addressing differences in languages and currency; it requires knowledge of local regulatory frameworks, cultural nuances and the ability to accurately identify, vet and distribute funds to charities everywhere in a scalable way.”
The acquisition will allow Benevity to expand their global scope and acquire more U.K. based clients, including ones that have previously worked with TrustCSR. There is a large discrepancy between how engaged North American workers are with their community and social awareness as compared to the rest of the world, so moves like this allow Benevity to bring their platform to those companies who need it most.
As an expert in compliance and regulatory schemes across Europe and other markets, TrustCSR will be a catalyst for Benevity’s international growth. TrustCSR is a relatively small company with just over 10 employees, but its impact on the corporate responsibility ecosystem in the U.K. is large.
“TrustCSR has partnered with Benevity for more than five years and has, from the beginning, been deeply impressed with their vision and commitment to improving the charitable landscape,” said Benjamin Janes, CEO of TrustCSR. “We are thrilled to be formalizing our relationship to bring more of their progressive ethos to companies in the U.K. and across the globe.”
Benevity is one of Canada’s fastest-growing tech companies, coming at tenth place on the Deloitte Technology Fast 50 last year. They work with companies to launch goodness programs that can include colleague giving, grantmaking, and volunteering programs, among other initiatives.
