Best Buy to House Exploratory Google Shops Where Customers Can Test Products

Canadian shoppers are getting a new way to shop for the latest Google technology. Best Buy Canada announced this week a new collaboration with Google Canada—the first of its kind in North America.

The collaboration will bring 14 Google shops to Best Buy’s newly renovated “Experience Stores” by the end of 2016.

“We are thrilled that Google Canada chose Best Buy as their retailer of choice to launch these innovative retail spaces,” says Ron Wilson, COO of Best Buy Canada. “We are committed to providing our customers with the best service and the most exciting experience, and this is a prime example of that.”

Google shops are “exploratory spaces” that bring Google’s family of hardware to life and provide “immersive experiences.” Customers will be able to touch and try Google products, like Pixel, Daydream View and Chromecast Ultra.

“Google shops offer users hands on experiences with our latest devices, while product-trained Google guides explain how customers can get the most out of their tech to make life easier and more fun,” says Janell Fischer, head of global retail design at Google. “With Google shops, we’re thrilled to offer shoppers a comprehensive first look at our family of hardware as soon as it becomes available.”

This week, 10 small Google shops will begin opening in Best Buy locations across Canada, to be followed by four larger and more interactive shops in Vancouver, Edmonton, Calgary and Mississauga later this year.

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