Vancouver’s BroadbandTV announced this morning a new online video management agreement with FremantleMedia, one of the largest creators, producers and distributors of television content in the world.
The deal will see BroadbandTV’s content management team and proprietary technology platform, VISO NOVI, track and manage fan-uploaded content for over 200 popular FremantleMedia TV shows including American Idol, The Price is Right, and The X Factor.
BroadBandTV is YouTube’s third largest multi-channel network and recently received a $36 million investment from European entertainment and broadcasting network RTL Group.
“Smart media companies are embracing the online video revolution by deeply understanding their fans and positively engaging with them. It’s about effectively taking the brand experience to the next level and allowing the fan to share the great content you’ve created for them,” said Shahrzad Rafati, Founder & CEO, BroadbandTV.
“Without question, a solid online video strategy is essential for major content owners. We’re looking forward to combining our deep digital expertise with FremantleMedia’s fantastic content to open new revenue streams and, most importantly, allow their fans to get even closer to the brand online.”
FremantleMedia joins a number of existing major media partners, from sports leagues such as the NBA to American cable and satellite television channels such as A&E. BroadbandTV also boasts over 16,000 content creators on its Multi-channel Network (MCN), the third largest on YouTube.