Can porn pioneer the ‘Smart TV’ era? Industry leader Vivid says so

Steven Hirsch, founder and co-chairman of the world’s leading adult film studio Vivid Entertainment, will tell film and digital media industry executives on Wednesday, June 16th in Banff, Alberta, that porn “can lead consumer acceptance of the new ‘Smart TV’ era – just as it did with VHS, DVD and VOD.”

Hirsch will be speaking at The Next MEDIA Conference during The Banff World Television Festival at the Fairmont Banff Springs Hotel in the Canadian Rockies, which takes place June 13-16th, and is the world’s premiere television content creation event. Quoting Steve: “[Vivid] is not waiting to see what happens; we’re making sure that we are shaping what happens.” 

Hirsch will reveal that Vivid is developing new tools to distribute its award-winning adult films, celebrity sex tapes, and sex education videos through the web, mobile and VOD, channels that “will be crucial to the future of our company and for the entire adult industry.”

“Because at this point an entire generation of consumers is used to getting so much adult content free, we are studying whether or not to change our online subscription model,” says Hirsch. “We believe that we need to offer our consumers a variety of content that cannot be pirated. We’ve been preparing for Smart TV or true convergence for some time and we’re making deals now that will position us for this development.” He added, “This means working with TV manufacturers, cable companies, and other key players. The future of the adult industry is at stake and we are determined to make this work. In addition, since we were the first in the industry to create a profitable mobile program we will continue to develop this effort. We’ve been on top of 3D developments and are fully involved in this technology as a growing number of consumers gain access to 3D at home.

“Because of our size and position in the industry, inventors of new technology come to us first,” Hirsch remarks. “At any given time, we have several pilot programs running that explore the feasibility of the latest innovations for the way we do business. Vivid has been a key driver for all types of technology – from VHS and early web-based content, to interactive DVDs, on to a full function interactive website to burning your own DVD. Today we are in a position to be early adopters of delivery vehicles and concepts that are not even off the drawing boards as yet.”

Porn as a pioneer for advancing customer culture may seem twisted, if not entirely despicable, but Hirsch has a point: Porn has many, many fans, is ultimately a business like any other, and thusly carries the potential to push forward where less aggressive industries may find themselves lagging.

Smart TV is likely the next major breakthrough in television, alongside perhaps household 3D TVs, but it can’t be mastered without global leaders grabbing it by the horns. So let porn take us where it may.