Yesterday international commerce leader FiftyOne announced the acquisition of Canada Post’s Borderfree business unit.
As one of the pioneers in cross-border e-commerce almost thirteen years ago, Borderfree has built a robust cross-border business for leading U.S. retailers selling into Canada.
As part of the Canada Post family Borderfree customers have enjoyed access to the most dense and cost-effective Canadian parcel network.
FiftyOne CEO Michael DeSimone assured Canadians that this transaction will only make shopping online easier.
Canadian consumers win big. High shipping costs are the single largest factor in Canadian shopping cart abandonment. I’m pleased to tell you that this transaction is only the start of our newly expanded relationship with Canada Post. Over the coming months, we will be rolling out a new Canadian logistics platform truly optimized to the needs and wants of Canadians shopping online. Faster, cheaper, with more choices.
As part of the transaction, the core Borderfree team are all joining FiftyOne in their new Toronto office.