Fashion Discovery App ‘Craves’ Launches

Craves, a boutique fashion discovery app using visual search, recently launched on iOS.

The Toronto-based startup enables users to simply snap a photo of clothing items or fashion accessories in the real world or upload screenshots from Pinterest, Instagram, Tumblr, etc., and instantly find matching or visually similar items from over a hundred retailers.

Part of the Slyce Group of companies, Craves’ snap-to-buy experience is powered by the Slyce visual search technology.

SEE ALSO: Slyce Raises $8.7 Million to Take Advantage of ‘Appetite in the Market’

Images snapped by a user in Craves require no manual cropping or product characterization in order to find a match. Once Craves finds visually similar results for an uploaded image, users can view additional details about the results, favourite any they like and be notified of any price drops or purchase directly form the retailer.

“Individual style is an incredibly personal thing and trying to search for specific fashion you’ve seen using traditional text search is like trying to explain a song you like by drawing a picture.” said Craves cofounder, Scott Cormier.