Eventbase Technology today announced that it has raised $2 million in Series A funding from the team at South By Southwest (SXSW) conferences and festivals.
This is the first round of funding for Eventbase and the first investment from the newly formed SXSW Tech LLC.
Eventbase, a Techvibes 20 company, was one of three Canadian companies quietly powering this year’s SXSW Conference. Eventbase developed the official SXSW app which included an industry first through the rollout of secure iBeacon-powered proximity beacons and real-time audience interaction.
Eventbase’s award-winning mobile platform powers official apps for thousands of other events worldwide, including SAP Sapphire Now, Cannes Lions, Comic-Con, Lollapalooza, Sundance Film Festival, and the Vancouver, London and Sochi Olympic Games.
The branded, feature-rich, interactive mobile apps provide a complete event guide including customizable schedules, live audience engagement, social media integrations and networking tools. Eventbase is available as a native app for all platforms including iPhone, iPad, Android, Windows Phone and BlackBerry, and as a mobile-friendly web version.
“As a leading and internationally influential event, SXSW is the ideal partner for Eventbase,” says Jeff Sinclair, Eventbase co-founder. “Their financial backing and industry expertise will help us further accelerate the pace of our product development and global expansion. These funds will power our work in new technologies, including mobile transactions and advanced real-time analytics, to set a new standard for events.”
In addition to taking its first investment round, Eventbase also announced that it is strengthening its trade show technology offering through the acquisition of the UK-based LetsLynk, a SaaS trade show technology company. LetsLynk’s mobile and web tools streamline visitor check-in, provide enhanced exhibitor services and empower event organizers to make meaningful decisions with real-time intelligence from the show floor.