Facebook’s March Toward Snapchat Continues with Latest Feature Update

Facebook has added features to the camera on your phone: visual effects and more sharing.

“Starting this week on iOS and Android, you can tap on the camera icon on the top left corner of the Facebook app or swipe right from News Feed to try out the new in-app camera,” says Connor Hayes, product manager for Facebook. “The Facebook camera is packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos. Reactive effects let you interact with dynamic objects— like falling snow—and style effects apply an artistic filter to your video in real time, letting you turn your everyday selfie into a Picasso-style work of art.”

Many filters and effects will be sponsored.


“We’re partnering with brands to create masks for upcoming movies Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman,” Hayes noted.

Facebook is also launching Stories, which mimics Stories on Instagram, which in turn copied the original Stories on Snapchat. Facebook also added Stories to Messenger and WhatsApp.

“Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too,” Hayes explains.

In Latest Copycat Move, Instagram Adds Stickers to Stories